Sexism

  • How Axe Found Its (Marketing) Magic

    … For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life. Every boys locker room in the country reeked of Axe, and the guys who used the deodorant seemed to care less about masking odor than making sure everyone in school knew they used the product. Axe wasn’t about deodorant; it was about dominance…

    The Content Strategist- 18 readers -
  • Brand Newsroom 84: Is Sex in Advertising Ever OK?

    … Fast food chain KFC has been slammed by critics for a sexually suggestive picture it ran on social media this week in Australia. Carrying the tag NSFW — the Internet shorthand for “not safe for work” — the ad featured a man and a woman engaged in physical contact on a couch. While the post was pulled after just an hour the debate lives…

    Lush Digitalin Social- 13 readers -