Shane Doan

  • Raising a Cup to Five Great NHL Social Media Activations

    … historically had the most tech-savvy fans (research has shown that NHL fans have the most smartphones, HDTVs and high-speed-internet connections), but the league also has unique business challenges that digital, and social media in particular, can solve. All sports are inherently tribal, but this is especially true for the NHL. NHL fans are less likely…

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