Shane Doan

  • Raising a Cup to Five Great NHL Social Media Activations

    … and active. Leading into the playoffs, the league hosted live video question-and-answer sessions with players Brian Gionta and Shane Doan. Why it works: Fans love to brush up against their hockey heroes, even if only virtually. The video format was particularly effective–The #AskDoan Q&A received more than 2 million impressions from just 11…

    AllFacebookin Social Facebook Twitter- 21 readers -
Get the top posts daily into your mailbox!