Shane Snow

  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Why Your Brand Needs to Have an Opinion

    … in your industry. Our co-founder Shane Snow doesn’t believe in content, but he does believe that brands will win if they invest in telling great stories instead of intrusive advertising, and that a combination of great technology and superb creative talent are the keys to actually accomplishing that mission. This belief informs our own content…

    Joe Lazauskas/ The Content Strategist- 20 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    …, and she wanted Bill Marriott to write it. The blog was a hit and today, you might mistake Marriott for a media company that just happens to manage towering resorts and offer rooms for let. The anecdote—cribbed from the opening of our Content Marketing Playbook series—was how Contently co-founder Shane Snow and I recently greeted guests at Google’s…

    The Content Strategistin Content- 23 readers -
  • Business Mags Should Be Very Afraid of LinkedIn’s New Project

    … of the people on this list over the last year with blog posts, SlideShares, and videos. For instance, check out this EDM-heavy video of Contently co-founder Shane Snow, which our senior editor, Jordan Teicher, initially thought was Shane’s audition tape for Zoolander 2: These new lists are particularly smart because they bring LinkedIn’s content…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • The Best Branded Content of July

    … to factor in the larger context of each piece—how it fits into a larger campaign, how it aligns with the brand’s goals, how much press it’s gotten, etc. As my boss Shane Snow has pointed out, Oreo’s famous Super Bowl tweet was nothing special; an innocuous Justin Bieber tweet the same day got significantly more engagement. But what made the tweet…

    The Content Strategistin Content- 21 readers -
  • The Magic Content Marketing Ratio: Email Conversion Rate

    …, for example—so in addition to testing and optimizing our pop-up approach, we also plan to start giving away a lock of our co-founder Shane Snow’s hair to boost results. I’m kidding… sort of. What can you do to improve your ECR? If you’re interested in upping your company’s ECR, there are three steps that will help you. First, you need to produce…

    The Content Strategistin EMail Content- 11 readers -
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