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Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You’ is an entertaining and informative look at how brand storytellers can use compelling narratives to transform their businesses.
… How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…
… of today’s biggest social media platforms by playing our favorite game: Buy, Sell, Hold. Things get real fun when we get to Peach. Listen below or download it here on iTunes. Highlights: (0:15) Shane reveals that he hasn’t eaten anything besides ice cream for the past 10 days. And he’s miserable. (1:58) There’s a big incongruity in content marketing…