Shane Snow

  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Why Your Brand Needs to Have an Opinion

    … the stories that were born from disagreement. Although we all believe in the same basic principles as Shane, every person on our team has slightly different views on the future of media and marketing. I’m a little more fanatically bullish on the future of chat apps and platforms in general than Shane or Sam Slaughter, our VP of content; Dillon Baker, our…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 17 readers -
  • Business Mags Should Be Very Afraid of LinkedIn’s New Project

    … of the people on this list over the last year with blog posts, SlideShares, and videos. For instance, check out this EDM-heavy video of Contently co-founder Shane Snow, which our senior editor, Jordan Teicher, initially thought was Shane’s audition tape for Zoolander 2: These new lists are particularly smart because they bring LinkedIn’s content…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • The Magic Content Marketing Ratio: Email Conversion Rate

    … high-quality original content as a strong foundation for your email newsletters. We recommend working on more longform content—over 2,000 words—buoyed by a unique voice and interesting stories. Next, once you have the right content, you should use a great email capture tool like SumoMe to design professional placements and scroll boxes that prompt…

    The Content Strategistin EMail Content- 11 readers -
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