Shane Snow

  • 5 Social Media Content Formats Your Business Needs

    … – Photos 3. Social Media Content Format: Video Social media sites have expanded their capability to support video. Facebook predicts that video will be the social media content format in 5 years. According to Social Media Examiner’s 2016 Research: 60% of social media marketers use videos. 14% of social media marketers use live videos. Mike Stelzner…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Why Your Brand Needs to Have an Opinion

    … the stories that were born from disagreement. Although we all believe in the same basic principles as Shane, every person on our team has slightly different views on the future of media and marketing. I’m a little more fanatically bullish on the future of chat apps and platforms in general than Shane or Sam Slaughter, our VP of content; Dillon Baker, our…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 18 readers -
  • Business Mags Should Be Very Afraid of LinkedIn’s New Project

    … When you think of business mags like Inc., Forbes, or Fortune, the first thing that comes to mind is probably their lists: the Inc. 5000, “30 Under 30,” “40 Under 40.” The next thing that comes to mind is how it was total B.S. that you were left off those lists. Then comes the part where you double-check to make sure none of your biggest rivals…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • The Best Branded Content of July

    … to factor in the larger context of each piece—how it fits into a larger campaign, how it aligns with the brand’s goals, how much press it’s gotten, etc. As my boss Shane Snow has pointed out, Oreo’s famous Super Bowl tweet was nothing special; an innocuous Justin Bieber tweet the same day got significantly more engagement. But what made the tweet…

    The Content Strategistin Content- 18 readers -
  • The Magic Content Marketing Ratio: Email Conversion Rate

    …, for example—so in addition to testing and optimizing our pop-up approach, we also plan to start giving away a lock of our co-founder Shane Snow’s hair to boost results. I’m kidding… sort of. What can you do to improve your ECR? If you’re interested in upping your company’s ECR, there are three steps that will help you. First, you need to produce…

    The Content Strategistin EMail Content- 11 readers -
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