Shane Snow

  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 37 readers -
  • Why Your Brand Needs to Have an Opinion

    … the publications you like to read. Chances are, your interest is rooted in the opinions and perspectives they consistently cover. From The New York Times to Gawker, publishers build loyal audiences by presenting ideas that readers can agree with, disagree with, or just plain contemplate. As humans, we love being told stories that makes us think—that up…

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    …, and she wanted Bill Marriott to write it. The blog was a hit and today, you might mistake Marriott for a media company that just happens to manage towering resorts and offer rooms for let. The anecdote—cribbed from the opening of our Content Marketing Playbook series—was how Contently co-founder Shane Snow and I recently greeted guests at Google’s…

    The Content Strategistin Content- 19 readers -
  • Business Mags Should Be Very Afraid of LinkedIn’s New Project

    … of the people on this list over the last year with blog posts, SlideShares, and videos. For instance, check out this EDM-heavy video of Contently co-founder Shane Snow, which our senior editor, Jordan Teicher, initially thought was Shane’s audition tape for Zoolander 2: These new lists are particularly smart because they bring LinkedIn’s content…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • The Best Branded Content of July

    … to factor in the larger context of each piece—how it fits into a larger campaign, how it aligns with the brand’s goals, how much press it’s gotten, etc. As my boss Shane Snow has pointed out, Oreo’s famous Super Bowl tweet was nothing special; an innocuous Justin Bieber tweet the same day got significantly more engagement. But what made the tweet…

    The Content Strategistin Content- 20 readers -
  • The Magic Content Marketing Ratio: Email Conversion Rate

    … marketer out there, email conversion rates (and the stories you tell in them) should always be top of mind. What is ECR, and why should you care about it? Last week on The Content Strategist, I wrote a piece about the importance of measuring both long-term and short-term success metrics for your content marketing program. In the article, I explain ROCI…

    The Content Strategistin EMail Content- 11 readers -
Get the top posts daily into your mailbox!
More from around the web