Shane Snow

  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • Why Your Brand Needs to Have an Opinion

    … in your industry. Our co-founder Shane Snow doesn’t believe in content, but he does believe that brands will win if they invest in telling great stories instead of intrusive advertising, and that a combination of great technology and superb creative talent are the keys to actually accomplishing that mission. This belief informs our own content…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 15 readers -
  • Business Mags Should Be Very Afraid of LinkedIn’s New Project

    … it better than anyone else. And that’s just what it did, according to a post by LinkedIn Executive Editor Dan Roth: In a network of more than 380 million professionals, surfacing 150 names isn’t trivial. We relied on a combination of data, editorial insights, and Influencer ideas to forge the list. Senior Data Scientist Caitlin Crump looked…

    Joe Lazauskas/ The Content Strategist- 16 readers -
  • The Best Branded Content of July

    …. Bonus points because agencies are usually terrible at doing content marketing of any kind for themselves. JPMC: “Brownsville: Revitalizing a Community, One Person at a Time” In July, JPMorgan Chase relaunched its website to mimic its mobile app, putting content front and center. What’s most impressive is the quality of that content. For example…

    The Content Strategistin Content- 13 readers -
  • The Magic Content Marketing Ratio: Email Conversion Rate

    …, for example—so in addition to testing and optimizing our pop-up approach, we also plan to start giving away a lock of our co-founder Shane Snow’s hair to boost results. I’m kidding… sort of. What can you do to improve your ECR? If you’re interested in upping your company’s ECR, there are three steps that will help you. First, you need to produce…

    The Content Strategistin EMail Content- 10 readers -
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