Shane Snow Hair

  • The Magic Content Marketing Ratio: Email Conversion Rate

    … We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating an astounding $13 million in sales. Fast-forward almost 40 years…

    The Content Strategistin EMail Content- 11 readers -
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