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… You’ve probably seen Red Bull’s recent video showing people swinging between hot-air balloons in the “Mega Swing.” As a content creator myself, I think it’s great. It’s almost uninformative at this point to say that Red Bull is doing sharable content right. The company has been mastering it since before it famously helped Felix Baumgartner…
Consumers are continuously searching for informative, engaging, and valuable content online. The goal of a content creator, then, is to create different types of content that people love to share, effectively increasing social shares and generating qualified traffic to their website. However, consumers do not treat all types of content equally.