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It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like SEMRush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that sho ...
… sponsored content the least. But there were some clear paths forward: Readers also indicated that they have faith that sponsored content can be interesting and can be trustworthy. Dig into the full findings. 6. Share buttons tell the story of the future of sharing Much like the homepage, share buttons are also less important than they once were…