Share Of Voice

  • The Frustration of Marketing to the Sales Organization

    … Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 4 Ways To Increase Your Share Of Voice On Social Media

    … To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand…

    Hootsuitein Social- 10 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    …. More than 2,000 YouTube influencers have created a total of 3,400 videos about Sigma Beauty, generating 16.2 million earned media views for the brand. The program took off, and now has has well over 13,000 affiliates. But Sigma chose not to market primarily through their own YouTube channel, instead activating YouTube vloggers who were using…

    ReelSEOin Social How To's- 26 readers -
  • Influencer Marketing Yearns For A Human Connection

    … you to build legitimate friendships with people in the industry whom you might actually want to hang out with. -Christopher Penn [It] is focusing on a long-term partnership with individuals who share similar interests to your business and have the ability to reach your target audience at scale. Many organizations make the mistake of trying…

    Ted Karczewski/ Relevance- 15 readers -
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