Share Of Voice

  • The Frustration of Marketing to the Sales Organization

    … used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want to get out on the water and throw your lure. The more rods you have and the faster you can get them all in the water, the greater the chances that something will bite. The problem is that the fish may not be where your boat is, may not like the bait…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 4 Ways To Increase Your Share Of Voice On Social Media

    … To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand…

    Hootsuitein Social- 16 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? Well, they did it by creating innovative…

    ReelSEOin Social How To's- 39 readers -
  • Influencer Marketing Yearns For A Human Connection

    … were a lot. Share of Voice Wasn’t Going Our Way Skyword had been so focused on growing our bottom line, our internal teams, our customer book, and our clients’ businesses that we needed to get out there and be real with people. Influencer strategy, as it’s called today, suggests that brands introduce some new system to befriending those professionals…

    Ted Karczewski/ Relevance- 34 readers -
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