Share Of Voice

  • The Frustration of Marketing to the Sales Organization

    … in, is educated in your positioning, and is utilizing your marketing material in the sales process… your marketing investment is in opposition to your sales strategy. Shares and Ranking – it’s my opinion that Google’s algorithms are the most sophisticated in the world on ranking an authoritative resource with the topic that a user is searching for. Ranking…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 4 Ways To Increase Your Share Of Voice On Social Media

    … To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand…

    Hootsuitein Social- 13 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … channel trailer on a very lightly-populated channel. Hero, Hub, Hygiene: Best Content Practice on YouTube Sigma could improve by better utilizing YouTube's integrated "Hero, Hub, Hygiene" best practices approach for brands. Hero: Highly Advertised, Highly Produced YouTube's "Hero" videos generally refers more to highly-advertised, highly produced…

    ReelSEOin Social How To's- 31 readers -
  • Influencer Marketing Yearns For A Human Connection

    … were a lot. Share of Voice Wasn’t Going Our Way Skyword had been so focused on growing our bottom line, our internal teams, our customer book, and our clients’ businesses that we needed to get out there and be real with people. Influencer strategy, as it’s called today, suggests that brands introduce some new system to befriending those professionals…

    Ted Karczewski/ Relevance- 28 readers -