Share Of Voice

  • The Frustration of Marketing to the Sales Organization

    … calls and closes do. While we honestly try to avoid working with sales-driven organizations, when they really push us to, it’s imperative that we provide great communication and reporting with the leading indicators they can connect the dots with. Share of Voice – most of the time that sales-driven organizations know they need marketing is when…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 4 Ways To Increase Your Share Of Voice On Social Media

    … To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand…

    Hootsuitein Social- 12 readers -
  • How YouTube Influencers are Driving Sigma Beauty’s Success

    … Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? Well, they did it by creating innovative…

    ReelSEOin Social How To's- 26 readers -
  • Influencer Marketing Yearns For A Human Connection

    … right through it. -Brian Honigman Tools Can Guide You or Misguide You In every industry, there are those people who become synonymous with what’s innovative and working. I think the first day I started in the content marketing space I heard the name Ann Handley. While it was easy for me to log into Twitter and immediately become aware of who…

    Ted Karczewski/ Relevance- 17 readers -