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Your content is good, sometimes even great and occasionally awesome – however, how do you create amazing content that becomes shareable content? Amazing Content is Shareable Content Creating amazing content is a conscious choice. Content marketers make this choice every day, as they decide what to craft and publish on their organization’s blogs and social media platforms.
… or very well, versus 36% for the passive group. 38% of the interactive group reported their content was shared frequently or very frequently, versus 17% for the passive group. The differences in the tails of these distributions are fascinating. A whopping 45% of the marketers in the interactive group reported that their content was "very…