Shared Media

  • 7 Trends Destined To Change How Businesses Use Social Media In 2017

    … Shared Media For many years, businesses have been actively learning and adapting to the ways that social media is changing discourse and the online experience. As more and more Americans use social media every day, businesses that want to be successful over the long term need to make sure that they understand how to leverage this powerful…

    Relevance- 29 readers -
  • How To Effectively Use Facebook Video

    … Facebook, Shared Media, Uncategorized Facebook video has fundamentally changed the game when it comes to advertising or even regular video content. The time has never been better to get involved with Facebook video, but you might be wondering why that is. The truth is, video content is here and it’s here to stay. Since it’s able to engage…

    Relevancein Social Facebook How To's- 23 readers -
  • How to Use LinkedIn as a B2B Marketing Tool

    … LinkedIn, Shared Media Published 1 min ago | By: Eva Wislow In 2016, the online environment has become essential to our everyday activities. We spend a lot of time on the phone, checking our e-mails and instant messages. Some of us are addicted to social media channels such as Instagram or Facebook. And some of us…well, we use it to do…

    Relevancein Social- 22 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 27 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 24 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 26 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 27 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 23 readers -
  • 6 Tips to Overcome Social Media Fatigue in Your Business

    … target audience. Avoid putting all your eggs into one basket – spread your presence uniformly, monitoring which platforms bring you the best ROI. Watch what others are doing and if the new network supports your objectives, slowly integrate it into your strategy. Refine Your Content Strategy There is a surplus of social media content. When…

    Relevancein Social Facebook Twitter- 23 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor…

    Relevancein Social- 32 readers -
  • Why Twitter Direct Messages Outperform Marketing Emails

    … characters, so you can provide more content. And because only its sender and recipient can view a DM, the channel provides authentic one-on-one interactions. By sending a personalized DM at the right stage in a customer’s journey, you’re not just showing a strong social media presence — you’re also piercing through the noise of inbox spam to reach…

    Relevancein Social EMail Twitter- 15 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 22 readers -
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