Shared Media

    • How To Effectively Use Facebook Video

      Facebook, Shared Media, Uncategorized Facebook video has fundamentally changed the game when it comes to advertising or even regular video content. The time has never been better to get involved with Facebook video, but you might be wondering why that is. The truth is, video content is here and it’s here to stay.

      Relevancein Social Facebook How To's- 14 readers -
    • How to Use LinkedIn as a B2B Marketing Tool

      LinkedIn, Shared Media Published 1 min ago | By: Eva Wislow In 2016, the online environment has become essential to our everyday activities. We spend a lot of time on the phone, checking our e-mails and instant messages. Some of us are addicted to social media channels such as Instagram or Facebook. And some of us…well, we use it to do business.

      Relevancein Social- 13 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevancein EMail- 16 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 17 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 17 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 12 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 15 readers -
  • 6 Tips to Overcome Social Media Fatigue in Your Business

    … target audience. Avoid putting all your eggs into one basket – spread your presence uniformly, monitoring which platforms bring you the best ROI. Watch what others are doing and if the new network supports your objectives, slowly integrate it into your strategy. Refine Your Content Strategy There is a surplus of social media content. When…

    Relevancein Social Facebook Twitter- 19 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … of Social Business Journal Volume 8. Social Media Monitoring Mistakes to Avoid Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media. Owned media is literally content that you “own…

    Relevancein Social- 23 readers -
  • Why Twitter Direct Messages Outperform Marketing Emails

    … characters, so you can provide more content. And because only its sender and recipient can view a DM, the channel provides authentic one-on-one interactions. By sending a personalized DM at the right stage in a customer’s journey, you’re not just showing a strong social media presence — you’re also piercing through the noise of inbox spam to reach…

    Relevancein Social EMail Twitter- 13 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 15 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … was the printing press. Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. From Ink to Internet If your brand has existed for more than a few months, it’s more than likely that you have some form of printed collateral. From…

    Relevance- 18 readers -
  • 10 Google+ Tools for Smarter Marketing

    … the most popular posts you shared, top locations and charts showing your posting behavior. Receive complete information about your Google+ profile with this tool. It’s a great tool for marketers who want to view their account statistics for free. Recommended Users Recommend Users lists the top users in every industry to connect with. You can find…

    Relevancein Google- 22 readers -
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