Shared Media

  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 13 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 13 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 15 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 10 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 14 readers -
  • 6 Tips to Overcome Social Media Fatigue in Your Business

    … Whether you like it or not, social media fatigue is a fact. A recent study from the Pew Internet Research Project showed that 61% of respondents at least once took a voluntary multi-week break from Facebook. What does this mean for your social media strategy? If you think expanding your reach to yet another social network is a solution, you’re…

    Relevancein Social Facebook Twitter- 18 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor…

    Relevancein Social- 22 readers -
  • Why Twitter Direct Messages Outperform Marketing Emails

    … characters, so you can provide more content. And because only its sender and recipient can view a DM, the channel provides authentic one-on-one interactions. By sending a personalized DM at the right stage in a customer’s journey, you’re not just showing a strong social media presence — you’re also piercing through the noise of inbox spam to reach…

    Relevancein Social EMail Twitter- 12 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … to a highly targeted, lookalike audience of friends and followers. The average consumer connects with hundreds of friends on places like Facebook and Twitter and several-hundred more contacts in their mobile phone’s address book. And when a consumer shares something of interest, their friends engage at astonishing rates–rates far higher than when a brand…

    AllFacebookin Social- 13 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … was the printing press. Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. From Ink to Internet If your brand has existed for more than a few months, it’s more than likely that you have some form of printed collateral. From…

    Relevance- 17 readers -
  • 10 Google+ Tools for Smarter Marketing

    … the most popular posts you shared, top locations and charts showing your posting behavior. Receive complete information about your Google+ profile with this tool. It’s a great tool for marketers who want to view their account statistics for free. Recommended Users Recommend Users lists the top users in every industry to connect with. You can find…

    Relevancein Google- 19 readers -
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