Shared Media - Page 4

  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 35 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 25 readers -
  • 6 Tips to Overcome Social Media Fatigue in Your Business

    … Whether you like it or not, social media fatigue is a fact. A recent study from the Pew Internet Research Project showed that 61% of respondents at least once took a voluntary multi-week break from Facebook. What does this mean for your social media strategy? If you think expanding your reach to yet another social network is a solution, you’re…

    Relevancein Social Facebook Twitter- 30 readers -
  • How to Strategize Social Content for Engagement

    … In today’s hyper-connected age of social media, a stellar piece of content easily has the potential to go viral. Social shares offer an incredible amplification opportunity and are one of the easiest metrics to track, so it’s no surprise over half of marketers report such engagement metrics are the most common way they measure their social media…

    Relevancein Social Content How To's- 14 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … of Social Business Journal Volume 8. Social Media Monitoring Mistakes to Avoid Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media. Owned media is literally content that you “own…

    Relevancein Social- 38 readers -
  • Why Twitter Direct Messages Outperform Marketing Emails

    Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at bay. Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and — most of all — hammering inboxes with inauthentic emails.

    Relevance- 15 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    …–simply moving budget to the new medium. Now that mobile is taking over as the consumer’s primary screen, brands are using the same tactics–but the old playbook is failing badly. Consumers hate interruptive ads on mobile eight times more than TV ads (AdReaction “Video Creative in a Digital World” Global Report from Millward Brown) and consumer trust…

    AllFacebookin Social- 23 readers -
  • Instagram Stories Emerges as a Powerful Marketing Tool

    … Some social media experts initially lampooned Instagram Stories as a blatant rip-off of Snapchat’s feature by the same name. Since its successful and well-received launch on August 2nd, however, the industry knows that if they don’t follow suit, they might get left behind. Stories was a successful feature that set Snapchat apart — but it had…

    Marcela De Vivo/ Relevancein Social- 33 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … relics). It was a tidy business, but one that was brought to an abrupt halt by an untimely flood that left the man with a ruined inventory and investors curious as to how they would make their money back. The man shared that he had a secret that would satisfy their needs, and set to work. His name was Johannes Gutenberg, and his secret…

    Relevance- 35 readers -
  • 10 Google+ Tools for Smarter Marketing

    … also allows you to view details of other profiles. You can also find communities that will help you grow your network. It’s not as powerful as Circloscope, but it provides great profile analytics. This way you can easily track your growth on Google+. AllMyPlus All My Plus will give you all the statistics of your Google+ profile. It will give…

    Relevancein Google- 35 readers -
  • Why Personal Brands Are Better Than Corporate For Social Media

    …—but highly advantageous—to leverage the power of personal brands in conjunction with (or instead of) the central corporate brand. Personal brands are exactly what they sound like—a set identity, expertise, and personality for an individual professional rather than a corporation. They can be used independently, or as extension “mouthpieces…

    Jayson Demers/ Relevancein Social- 38 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    … Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app…

    Krystal Overmyer/ Relevancein Social- 19 readers -
  • 3 Ways to Use Real-Time Surveys to Boost Your Brand’s Social Game

    … When social media got its start, mobile apps were in their infancy. Facebook didn’t release its first app until 2010 — three years after the iPhone’s debut. But in the six years since, social has largely ditched the desktop. Snapchat, YikYak, and Confide are entirely mobile. More than half of Facebook’s users are now mobile-only, and mobile…

    Relevance- 17 readers -
  • 7 Tips for Hosting a Successful Social Media Contest

    … Getting the word out about your brand can be challenging, especially in an overpopulated social media landscape. You’ll often find that unless you can grow your follower base, your messages are consistently limited to people who already know about you. A contest encourages those followers to spread the word about your products or services…

    Relevance- 23 readers -
  • The State of Digital Media, in 5 Charts

    … analyst expected, but still approaching duopoly status if the trend continues. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More 2. No one uses Snapchat Discover There has always been a lot of hype surrounding Snapchat. The ephemeral messaging app recently opened its…

    Dillon Baker/ Relevancein Google Facebook- 20 readers -
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