Shared Values

  • Two Hats Are Better Than One: Maintaining an Integrated Approach to Seemingly Siloed Work

    … emerge in response to media evolving (think: user experience design, personalization, ad targeting, native advertising and sponsored content). And coupled with that, to little surprise, the rise of content marketing. So, hats off to editorial and marketing staff everywhere – but only if they’ve integrated their efforts more despite working in what…

    Relevance- 27 readers -
  • 3 Rules of Psychology in Sales and Marketing

    …. This infographic from Salesforce Canada touches on the psychology of sales and marketing and presents 3 rules that may help you (and us) do a better job of marketing and sales: Emotions play a huge role in purchasing decisions – trust is imperative so your brand recognition, web presence, online authority, reviews and even your pricing (too…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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