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    • When It Comes to Facebook Posts, Size Matters

      A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the a ...

      AllFacebookin Social SEO Facebook- 9 readers -
    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
  • Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections

    … Yelp Update Lets Users Take ‘Yelfies,’ Share Bookmark Collections By Brandy Shaul on Nov. 29, 2016 - 2:30 PMComment Yelp released an update for its iOS and Android application, which allows users to take new “Yelfies” when they check in to businesses in the app. A Yelfie is a Yelp-specific photograph that combines a regular photo…

    AllFacebook- 12 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … stakes and real benefits to engaging. Circulation: People also like to share contest opportunities, which makes contests ideal for promoting viral content and earning new shares with untouched audiences. Participation: Contests give you a method to demand user participation, and interactivity is always valuable in a social media context. To make these…

    AllFacebookin Social- 7 readers -
  • Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers

    … Periscope released an update for its iOS application, which includes a new tool for broadcasters and a viewer action button for viewers. With this update, when a user is broadcasting, they can now send an invitation to their viewers to follow their account or to share their broadcast from the broadcaster actions area. Elsewhere, viewers can…

    AllTwitterin Twitter- 12 readers -
  • LinkedIn Rolls Out Audience Insights

    … Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more. The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon. Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read…

    David Cohen/ Inside Facebook- 21 readers -
  • Three Ways Social Influencers Can Start Using Video

    … It’s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent—and it’s making influencers like yourself rethink your content strategy…

    AllTwitterin Facebook YouTube- 11 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 11 readers -
  • A Social Media Manager’s View on SEO

    … If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 13 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 13 readers -
  • Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

    … and post engagement counts when reviewing their Page Insights for this time period. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces). This bug did not affect the count of Reactions featured on posts that were promoted/paid, nor did it affect how ads were delivered or billed. The impact…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
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