Sharethrough

  • 5 Things We Learned at NATIVE 2016

    … Native hasn’t just arrived, it’s a blockbuster. It’s overtaken display to become the largest category of advertising with projected spend reaching $65 billion over the next three years, according to Business Insider Intelligence. On Tuesday, at Sharethrough’s annual NATIVE Summit, Sharethrough CEO Dan Greenberg shared statistics that projected…

    Digiday- 9 readers -
  • How programmatic is unlocking the promise of native advertising

    … Native is everywhere these days, making ads less intrusive and more effective. An infusion of programmatic tech has made the unobtrusive units an essential tool in most brands’ promotion belts, putting user experience front-and-center. “By nature, native isn’t as disruptive as [other] advertising,” said Oscar Garza, director of programmatic…

    Digiday- 13 readers -
  • Native video is the next big ad format, just ask Facebook

    …, everyone wants in on a mobile-friendly format. Like Facebook, most native publishers have employed autoplay features, allowing videos to start rolling the minute they enter the audience’s field of view rather than waiting for a click, and it’s proven popular among millennial audiences. A recent Sharethrough study found that 79 percent of millennials…

    Digidayin Social- 8 readers -
  • 5 Tips for Creating Engaging Social Content Around Big Events

    Brands love to insert themselves in conversations about hot topics, taking advantage of broadcast events, viral trends, and buzz-worthy news. Sometimes, it works out great. Other times… not so much. Most of the time, the difference between success and failure is planning. While engaging audiences in real time does involve making some impromptu decisions, there are ways to prep ...

    Amanda Walgrove/ The Content Strategist- 24 readers -
  • ‘Native Advertising’ Just Celebrated Its 3rd Birthday as Buzzword, so Here’s a Fun Infographic

    … broke out the term at OMMA Global three years ago, it was as foreign a term to many people in the media and marketing as #YOLO. (Oh, how times have changed.) To celebrate the birthday of this buzzword that has taken over our lives in strange and mildly irksome ways, Sharethrough created a fun infographic tracing how it’s grown up. As you’ll notice, Sharethrough placed itself right in the middle of native advertising’s evolution, because, well… this infographic is a piece of native advertising, too. Related…

    Joe Lazauskas/ The Content Strategistin Google- 14 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … relations Cheryl Ng and Publicis North America chief digital officer Dawn Winchester. 2 p.m., Times Center Hall (downstairs): Where the Cookie Crumbles: Solving the Cross-Device Problem. Moderator: Atlas Solutions managing director Erik Johnson. Panelists: Annalect head of data Adam Gitlin, Frito-Lay/Pepsi senior director of portfolio strategy…

    David Cohen/ AllFacebookin Facebook- 14 readers -
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    …, LinkedIn, Google, YouTube, Zappos, and Cisco, to name a few. Execs from Ogilvy One, Mekanism, and media companies such as Buzzfeed, Vice, FullScreen, and Discovery Digital. Analysts from Nielsen, Sharablee, Unruly, Tubular Labs, YuMe, Sharethrough, and Pixability. Production Companies: Portal A, Bonfire Labs. as well as representatives from…

    Mark R Robertson/ ReelSEO- 11 readers -
  • Don’t Miss the 2014 Video Marketing Summit This Week!

    … in the office putting new coversheets on all the TPS reports before they go out. Discovery, Nielsen, Yume and Sharethrough at the "Video Advertising Fireside Chat with Jim Louderback." uStudio, SoMedia, Dissolve, Salesforce, and Portal A at the "Video Production for All Sizes - Methods, Formats, Budgets, Etc." panel. Zappos.com, Crutchfield, and Invodo…

    Greg Jarboe/ ReelSEOin Content- 14 readers -
  • 2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

    … technology innovations. With the proliferation of HTML5 Video, new innovations allow retailers and marketers to focus beyond the video player itself - to creating relevant, immersive and interactive viewing experiences. There are also in-depth sessions. This includes panels like "Micro-Video Strategies - Effective Marketing on Vine & Instagram…

    Greg Jarboe/ ReelSEOin Content- 15 readers -
Get the top posts daily into your mailbox!