• 5 Things We Learned at NATIVE 2016

    … Native hasn’t just arrived, it’s a blockbuster. It’s overtaken display to become the largest category of advertising with projected spend reaching $65 billion over the next three years, according to Business Insider Intelligence. On Tuesday, at Sharethrough’s annual NATIVE Summit, Sharethrough CEO Dan Greenberg shared statistics that projected…

    Digiday- 16 readers -
  • How programmatic is unlocking the promise of native advertising

    … Native is everywhere these days, making ads less intrusive and more effective. An infusion of programmatic tech has made the unobtrusive units an essential tool in most brands’ promotion belts, putting user experience front-and-center. “By nature, native isn’t as disruptive as [other] advertising,” said Oscar Garza, director of programmatic…

    Digiday- 28 readers -
  • Native video is the next big ad format, just ask Facebook

    …, everyone wants in on a mobile-friendly format. Like Facebook, most native publishers have employed autoplay features, allowing videos to start rolling the minute they enter the audience’s field of view rather than waiting for a click, and it’s proven popular among millennial audiences. A recent Sharethrough study found that 79 percent of millennials…

    Digidayin Social- 25 readers -
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