Sharethrough

  • 5 Things We Learned at NATIVE 2016

    … Native hasn’t just arrived, it’s a blockbuster. It’s overtaken display to become the largest category of advertising with projected spend reaching $65 billion over the next three years, according to Business Insider Intelligence. On Tuesday, at Sharethrough’s annual NATIVE Summit, Sharethrough CEO Dan Greenberg shared statistics that projected…

    Digiday- 11 readers -
  • How programmatic is unlocking the promise of native advertising

    … Native is everywhere these days, making ads less intrusive and more effective. An infusion of programmatic tech has made the unobtrusive units an essential tool in most brands’ promotion belts, putting user experience front-and-center. “By nature, native isn’t as disruptive as [other] advertising,” said Oscar Garza, director of programmatic…

    Digiday- 16 readers -
  • Native video is the next big ad format, just ask Facebook

    … If you Google the term “native video,” you’ll be buried in roughly 136 million search results; just under half were generated in the last year. Native video is one ad format on the rise in digital advertising as publishers look for new ways to monetize content without flooding their pages with display. With a video boom taking place across digital…

    Digidayin Social- 11 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … and analytics Shyam Venugopal and Nielsen VP of product David Wong. Tuesday, Sept. 30 11:15 a.m., Crowne Plaza Hotel: Marketing for a New Reality. Facebook head of ad tech and Atlas David Jakubowski. 11:20 a.m., Highline Stages: Mobile Marketing in a Connected World (SM2). Facebook VP of global marketing solutions Carolyn Everson and Ford Motor executive…

    David Cohen/ AllFacebookin Facebook- 20 readers -
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    …, LinkedIn, Google, YouTube, Zappos, and Cisco, to name a few. Execs from Ogilvy One, Mekanism, and media companies such as Buzzfeed, Vice, FullScreen, and Discovery Digital. Analysts from Nielsen, Sharablee, Unruly, Tubular Labs, YuMe, Sharethrough, and Pixability. Production Companies: Portal A, Bonfire Labs. as well as representatives from…

    Mark R Robertson/ ReelSEO- 13 readers -
  • Don’t Miss the 2014 Video Marketing Summit This Week!

    … in the office putting new coversheets on all the TPS reports before they go out. Discovery, Nielsen, Yume and Sharethrough at the "Video Advertising Fireside Chat with Jim Louderback." uStudio, SoMedia, Dissolve, Salesforce, and Portal A at the "Video Production for All Sizes - Methods, Formats, Budgets, Etc." panel. Zappos.com, Crutchfield, and Invodo…

    Greg Jarboe/ ReelSEOin Content- 18 readers -
  • 2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

    …, the ReelSummit will feature several keynote speakers and thought leaders, including: Rob Davis, Executive Director/Founder of Content Marketing & Advanced Video Practices at Ogilvy; Jonathan Hunt, Global Marketing Director at VICE; Jon Klaff, Head of Media Solutions, Brand Activation Team at Google/YouTube; Jim Louderback, General…

    Greg Jarboe/ ReelSEOin Content- 17 readers -
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