• 5 Things We Learned at NATIVE 2016

    … Native hasn’t just arrived, it’s a blockbuster. It’s overtaken display to become the largest category of advertising with projected spend reaching $65 billion over the next three years, according to Business Insider Intelligence. On Tuesday, at Sharethrough’s annual NATIVE Summit, Sharethrough CEO Dan Greenberg shared statistics that projected…

    Digiday- 16 readers -
  • How programmatic is unlocking the promise of native advertising

    … Native is everywhere these days, making ads less intrusive and more effective. An infusion of programmatic tech has made the unobtrusive units an essential tool in most brands’ promotion belts, putting user experience front-and-center. “By nature, native isn’t as disruptive as [other] advertising,” said Oscar Garza, director of programmatic…

    Digiday- 28 readers -
  • Native video is the next big ad format, just ask Facebook

    … If you Google the term “native video,” you’ll be buried in roughly 136 million search results; just under half were generated in the last year. Native video is one ad format on the rise in digital advertising as publishers look for new ways to monetize content without flooding their pages with display. With a video boom taking place across digital…

    Digidayin Social- 24 readers -
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