Shave Test

  • The Best Branded Content of January

    … dudes or clean-shaven chaps. The analysis of 100,000 guys between 18 and 24 found that those who keep it clean get 37 percent more matches. To take things a step further, Gillette recruited those scruffy dudes, shaved them, and added some clean-shaven pics to their Tinder profiles. The result? The clean-shaven pics led to a 19 percent lift…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -