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The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand.
… and Dunning created. Court documents showed Hogan reaped $28 million in affiliate commissions from eBay. Hogan and Dunning reportedly claimed eBay knew about the cookie stuffing, but were unable to prove it. Both plead guilty to one count of wire fraud last March. I've spent millions in legal fees over the last 7 years, and taking both…