Shekar Raman

  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … said. “A year and a half ago when we were deploying in a new store, setting up 50 beacons would take us the better part of a day. We’ve brought that process down to 30 minutes. That was enabled by that one employee.” That employee, Ranjeet Wadhwani, works for Birdzi out of a village in India. Others are based in Boston, California, and Raman…

    Street Fight- 8 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … is launched.” (Shekar Raman, Birdzi) 8. Use free Wi-Fi as a promotional tool. “All retailers should be capitalizing on giving customers access to free Wi-Fi with an option to join a type of engagement in exchange for a coupon. An example would be a Wi-Fi login with the option for social engagement, such as a ‘like’ on Facebook or a follow on Twitter, SMS…

    Stephanie Miles/ Street Fight- 17 readers -
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