Shekar Raman

  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … said. “A year and a half ago when we were deploying in a new store, setting up 50 beacons would take us the better part of a day. We’ve brought that process down to 30 minutes. That was enabled by that one employee.” That employee, Ranjeet Wadhwani, works for Birdzi out of a village in India. Others are based in Boston, California, and Raman…

    Street Fight- 11 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    ….” (Kevin Hunter, inMarket) 5. Encourage existing app users to opt in. “In order to grow their addressable audience for beacon-triggered marketing, retailers need to not only drive new app downloads but also encourage existing app users to opt in to the program. The key to driving program engagement is to provide mobile app users with a clear…

    Stephanie Miles/ Street Fight- 19 readers -