Shekar Raman

  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up…

    Street Fight- 14 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … they’d rather look up information on their smartphones while shopping than speak to an employee. Retailers have reacted to this shift by investing in hyperlocal technologies like beacons and mobile apps to engage customers in real time via their mobile devices. But many are finding that use of these services is low because consumers don’t realize…

    Stephanie Miles/ Street Fight- 27 readers -