Shekar Raman

  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … and running in 80 stores in the U.S., sending individually targeted promotions to shoppers as they walk down aisles, and is expected to go live in all 300 stores under contract by the end of 2016. With only seven employees — and everyone working remotely — the company is primed to hire between 20 and 25 employees this year. CEO Shekar Raman said he knows…

    Street Fight- 9 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … is launched.” (Shekar Raman, Birdzi) 8. Use free Wi-Fi as a promotional tool. “All retailers should be capitalizing on giving customers access to free Wi-Fi with an option to join a type of engagement in exchange for a coupon. An example would be a Wi-Fi login with the option for social engagement, such as a ‘like’ on Facebook or a follow on Twitter, SMS…

    Stephanie Miles/ Street Fight- 18 readers -