Shelf Life

Shelf life is the length of time that a commodity may be stored without becoming unfit for use or consumption. It applies to foods, beverages, pharmaceutical drugs, chemicals, and many other perishable items. In some regions, an advisory best before, mandatory use by, or freshness date is required on packaged perishable foods.
Posts about Shelf Life
  • How HuffPo woos Facebook hoppers with personalization

    … more relevant to individual readers both increases their shelf life and improves the chances that readers will click more articles. And it’s working. Sloe said that The Huffington Post’s personalization, which is built on top of AOL’s 2014 Gravity acquisition, increased article click-through rate by over fifty percent on average. Traffic patterns…

    Ricardo Bilton/ Digidayin Social How To's- 14 readers -
  • Q&A with Jay Baer: Transcript from our Exclusive Webinar

    … of ways to answer that question. It depends on what your actual business model is. I believe that the best place to start is to create content that has a longer shelf life, like a blog, LinkedIn publishing, or Slideshare. These are fantastic media to generate awareness for a solopreneur. And then you can amplify that stuff on Twitter, Facebook, etc…

    Ada Wizmur/ GetResponse Blogin Social EMail Content- 33 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    … communications. Get customer service and sales into the marketing process. This is particularly important so that you don’t keep reinventing the wheel. 4. Examine your competitive environment. No business operates in a vacuum. Factors outside of your business can have a major impact on your results, especially if you’re not paying attention to them…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 32 readers -
  • Social Media Content: Pros, Cons, Examples and Best Practices

    … of major events if it fits your brand’s image. Always be thinking of quality. Almost every brand is on social media. Most of your competitors are, and they’re trying to get in front of your customers. Quality content will help you stand out. Just because social media posts sometimes have a short shelf life, doesn’t mean the content should…

    TopRank®in Social Content- 35 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    … Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot. According to her post, The mean half-life of a link on Twitter is 2.8 hours. The mean half-life of a link on Facebook is 3.2 hours. The mean half-life of a link…

    @ProBloggerin Social Paid Search EMail- 23 readers -
  • Ask Yourself These 5 Questions Before Producing Content

    … ways, or are you throwing valuable time and energy into one-off projects with a short shelf life and an expiration date? Note: Not everything has to be repurposed. There is a time and a place for real-time posts, newsjacking and other timely content opportunities. But approach every project with the intent of repurposing. I promise you’ll end up…

    Taylor Radey/ Relevancein Paid Search Content- 21 readers -
  • What is lookalike modeling, anyway?

    … (online intent is pretty ephemeral), here you’re looking at a purchase process that can take anywhere from weeks to month. Consumers might not have even thought about purchasing just yet. But the offline data…? I’m getting to it. You’re hitting consumers mid-funnel, so you want data that’s more permanent, or that has a longer shelf life. Offline…

    Digiday- 18 readers -
  • 5 Facebook Holiday Contest Ideas to Boost Your Sales

    … the holiday season, and it’s an easy and obvious incentive to shop at specific locations for gifts. Make sure that coupons have a short shelf life that corresponds to the holiday season that require something in return such as an email address. This will enable you to benefit from the potential purchase and generate new leads. 3. Capture the holiday…

    Jeffbullas's Blogin Social Google Facebook- 25 readers -
  • Snapchat is in partnership talks with BuzzFeed, Time, others

    … distributed through Discover will have a truncated shelf life: After a certain amount of time, it will no longer be available, thus encouraging users to check in routinely. That doesn’t mean all the media in Discover will be short, though. People familiar with Discover said it will host stories of all lengths. As Pew research has continuously found…

    John Mcdermott/ Digidayin Social Facebook- 41 readers -
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