Shelf Life

Shelf life is the length of time that a commodity may be stored without becoming unfit for use or consumption. It applies to foods, beverages, pharmaceutical drugs, chemicals, and many other perishable items. In some regions, an advisory best before, mandatory use by, or freshness date is required on packaged perishable foods.
Posts about Shelf Life
  • How HuffPo woos Facebook hoppers with personalization

    … more relevant to individual readers both increases their shelf life and improves the chances that readers will click more articles. And it’s working. Sloe said that The Huffington Post’s personalization, which is built on top of AOL’s 2014 Gravity acquisition, increased article click-through rate by over fifty percent on average. Traffic patterns…

    Ricardo Bilton/ Digidayin Social How To's- 11 readers -
  • Q&A with Jay Baer: Transcript from our Exclusive Webinar

    … reach was not to take organic reach away but just to make organic reach much harder to achieve. You can still do it, but it requires some type of a breakout post, something that transcends a historical basis. The challenge is that those kind of posts (that transcend) are hard to plan. It’s kind of like catching lightning in the bottle. It’s sort…

    Ada Wizmur/ GetResponse Blogin Social EMail Content- 23 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    … godmother is going to come along and bop them on the head so their resolutions magically come true. The reality is that most New Year’s resolutions have a limited shelf life that’s shorter than the average quart of milk. Don’t take my word for it. Observe your favorite gym. Their sales people can’t sign new members up fast enough and their classes…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 19 readers -
  • Twitter and Foursquare Make a Better Match Than You’d Think

    …. Facebook: I care more about Ezra Klein’s perception of the humanitarian crisis in Syria than a high school friend. Local search functions in much the same way. We may trust our friend’0s recommendation for a restaurant, but we also trust the recommendations of chefs, writers and other “experts.” The follow structure of Twitter is much better suited…

    Steven Jacobs/ Street Fightin Social Twitter- 5 readers -
  • Social Media Content: Pros, Cons, Examples and Best Practices

    … of major events if it fits your brand’s image. Always be thinking of quality. Almost every brand is on social media. Most of your competitors are, and they’re trying to get in front of your customers. Quality content will help you stand out. Just because social media posts sometimes have a short shelf life, doesn’t mean the content should…

    TopRank®in Social Content- 21 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    … Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot. According to her post, The mean half-life of a link on Twitter is 2.8 hours. The mean half-life of a link on Facebook is 3.2 hours. The mean half-life of a link…

    @ProBloggerin Social Paid Search EMail- 14 readers -
  • Ask Yourself These 5 Questions Before Producing Content

    … ways, or are you throwing valuable time and energy into one-off projects with a short shelf life and an expiration date? Note: Not everything has to be repurposed. There is a time and a place for real-time posts, newsjacking and other timely content opportunities. But approach every project with the intent of repurposing. I promise you’ll end up…

    Taylor Radey/ Relevancein Paid Search Content- 9 readers -
  • What is lookalike modeling, anyway?

    … (online intent is pretty ephemeral), here you’re looking at a purchase process that can take anywhere from weeks to month. Consumers might not have even thought about purchasing just yet. But the offline data…? I’m getting to it. You’re hitting consumers mid-funnel, so you want data that’s more permanent, or that has a longer shelf life. Offline…

    Digiday- 10 readers -
  • 5 Facebook Holiday Contest Ideas to Boost Your Sales

    … the holiday season, and it’s an easy and obvious incentive to shop at specific locations for gifts. Make sure that coupons have a short shelf life that corresponds to the holiday season that require something in return such as an email address. This will enable you to benefit from the potential purchase and generate new leads. 3. Capture the holiday…

    Jeffbullas's Blogin Social Google Facebook- 19 readers -
  • Snapchat is in partnership talks with BuzzFeed, Time, others

    … articles, music and video from prominent media companies. Other media companies that Snapchat is in talks with include BuzzFeed, CNN, the Daily Mail, ESPN, Hearst (Cosmopolitan magazine), National Geographic, Time Inc. (People magazine) and Vevo, according to a mock-up of the Discover section obtained by Digiday. Spokespeople at ESPN and Vevo confirmed…

    John Mcdermott/ Digidayin Social Facebook- 30 readers -
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