Shelf Life

Shelf life is the length of time that a commodity may be stored without becoming unfit for use or consumption. It applies to foods, beverages, pharmaceutical drugs, chemicals, and many other perishable items. In some regions, an advisory best before, mandatory use by, or freshness date is required on packaged perishable foods.
Posts about Shelf Life
  • How HuffPo woos Facebook hoppers with personalization

    … more relevant to individual readers both increases their shelf life and improves the chances that readers will click more articles. And it’s working. Sloe said that The Huffington Post’s personalization, which is built on top of AOL’s 2014 Gravity acquisition, increased article click-through rate by over fifty percent on average. Traffic patterns…

    Ricardo Bilton/ Digidayin Social How To's- 13 readers -
  • Q&A with Jay Baer: Transcript from our Exclusive Webinar

    … of ways to answer that question. It depends on what your actual business model is. I believe that the best place to start is to create content that has a longer shelf life, like a blog, LinkedIn publishing, or Slideshare. These are fantastic media to generate awareness for a solopreneur. And then you can amplify that stuff on Twitter, Facebook, etc…

    Ada Wizmur/ GetResponse Blogin Social EMail Content- 30 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    …. Look at the macro economic and political environment for 2015. What do the 2015 predictions mean for your business? Do you foresee potential changes that will have an impact on your business? Assess how your direct and major competitors are doing. Monitor the major players in the marketplace. This means Walmart, Amazon, Facebook, Apple…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 30 readers -
  • Social Media Content: Pros, Cons, Examples and Best Practices

    … campaigns with a paid boost. Whether that is on Facebook, Twitter or an ad elsewhere, a paid campaign can help get your content beyond your existing audience. Take advantage of current events. We all know the Oreo story. Social media is ripe for newsjacking (jumping on current news topics to promote your brand), so be prepared to take advantage…

    TopRank®in Social Content- 33 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    … Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot. According to her post, The mean half-life of a link on Twitter is 2.8 hours. The mean half-life of a link on Facebook is 3.2 hours. The mean half-life of a link…

    @ProBloggerin Social Paid Search EMail- 21 readers -
  • Ask Yourself These 5 Questions Before Producing Content

    … Content Marketing, Owned Media The top problem marketers face is limited resources. Most valuable among them is time. That means time spent on content should be focused on what will produce the greatest return on investment. Prioritizing content will make sure your time is spent on projects capable of delivering the greatest value: Align…

    Taylor Radey/ Relevancein Paid Search Content- 19 readers -
  • What is lookalike modeling, anyway?

    … to do with the Olsen Twins? Who? Nevermind. So what is lookalike modeling? Here are the essentials: These are statistical models that can determine if prospects are like your best, most lucrative customers across a number of behaviors or other attributes, from demographics to psychographics. Your top customers become your “seed pool,” the group…

    Digiday- 18 readers -
  • 5 Facebook Holiday Contest Ideas to Boost Your Sales

    … or actual purchases. eMarketer predicts that the holiday spending in the US will go up by 16,6% in 2014 vs. 2013. So there is no reason why 2014 shouldn’t be a jolly good one. Although Google is still the leader in online advertising, Facebook is moving quickly in the fast-evolving digital advertising market positioning itself as a “the” channel…

    Jeffbullas's Blogin Social Google Facebook- 24 readers -
  • Snapchat is in partnership talks with BuzzFeed, Time, others

    … distributed through Discover will have a truncated shelf life: After a certain amount of time, it will no longer be available, thus encouraging users to check in routinely. That doesn’t mean all the media in Discover will be short, though. People familiar with Discover said it will host stories of all lengths. As Pew research has continuously found…

    John Mcdermott/ Digidayin Social Facebook- 38 readers -
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