Sherpa (Tibetan:ཤར་པ། "eastern people", from shar "east" + pa "people") are an ethnic group from the most mountainous region of Nepal, high in the Himalayas.Most Sherpa people live in Nepal's eastern regions; however, some live farther west in the Rolwaling valley and in the Helambu region north of Kathmandu. Tengboche is the oldest Sherpa village in Nepal.The Sherpa language belongs to the south branch of the Tibeto-Burman languages; however, this language is separate from Lhasa Tibetan and unintelligible to Lhasa speakers.The number of Sherpas immigrating to the West has significantly increased in recent years, especially to the United States.
Posts about Sherpa
  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -
  • 56 Reasons Why Content Marketing Works

    … customer retention (75%), increases website visits (73%), drives lead generation (69%), and generates sales (65%). (icontact) 59% of B2B marketers say email is the most effective channel in generating revenue. (Hubspot) Subscriber to lead conversion rates increase 51% when video is included in email marketing campaigns. (Digital Sherpa…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 24 readers -
  • Best Practice Pros: How The NFL Scores Big In Email

    … everyone from the more casual fan to the armchair quarterback to the fantasy league devotee. The league has to appeal to both genders, too, since over 41% of the NFL fan base is female (according to Scarborough Sport Marketing), a share the NFL is eager to maintain and monetize (an effort complicated by the Ray Rice domestic assault incident…

    Steve Dille/ Marketing Landin EMail How To's- 21 readers -
  • How to Optimize Every Aspect of Your Email for Lead Generation

    …. Without segmentation you're essentially writing for a nameless, faceless group of recipients, which makes it increasingly difficult to establish common ground or form a connection. However, emails that have been tailored to specific lists through segmentation receive 50% more clicks than those that do not. (Source: Marketing Sherpa) If you need help…

    Carly Stec/ The IMPACT Blogin EMail How To's- 12 readers -
  • How to Create Personalized Marketing That People Will Love

    …% will actually read the content in its entirety? (Source: Digital Sherpa) Scary, right? While we're not urging you to throw in the towel on written content, visual marketing, specifically video, is quickly becoming one of the most effective tools for marketers looking to capture and hold the attention of their audience. In preparation for Zumba…

    Carly Stec/ The IMPACT Blogin How To's- 11 readers -
  • 3 Barriers That Are Absolutely Destroying Your Conversion Rate

    … the option offers them peace of mind. Appeal to different personas Often times it's hard for a visitor in industry X to relate to the success of someone operating in industry Y. If you're looking to go after a specific industry or persona, you'll want to be sure that you have the proper social proof in place to appeal to them specifically…

    Carly Stec/ The IMPACT Blog- 7 readers -
  • SEO 101: What is Semantic Search and Why Should I Care?

    … a determining factor: PCs, laptops, smartphones, tablets, TVs, etc. Also, with the variety of devices, there are different input methods, from typing a word on the keyboard of our computer or making a request directly to voice applications like Siri, Sherpa, Cortana, or Google Now. These advances have moved us from former queries like “restaurants…

    Search Engine Journalin SEO- 11 readers -
  • Video Marketing Tips for Home Builders

    … video instead of simply clicking away. Put Social Media to Work for You Posting your beautifully crafted videos to your home builder company blog will increase the value that potential home buyers can get from your blog. However, you should also be sure to increase the potential exposure your videos could achieve by posting them in your various social…

    Thomas Bruce/ Paveyain Social Content Twitter YouTube- 10 readers -
  • The Power of Location in an Instant Gratification Economy

    … stores will become increasingly about the experience, according to a recent Sherpa Ventures presentation on the On-Demand Economy. In the situation above, the store has eliminated what we really don't like about shopping (such as standing in line) and has reduced major expense items (such as merchandising, inventory, and labor) Moreover, retailers…

    MarketingProfs- 6 readers -
  • Organisation: The Key To Content Marketing Success

    …. Scheduling Project Management Loads of project management tools to use – Outlook, Basecamp, Trello, Assembla – find the one that’s suitable for your needs/team. We use a variety, but nothing beats out trusty whiteboard. The whiteboard is a visual representation of all the clients we have and what stage of the Content Marketing process each client…

    James Perrin/ Koozai.comin Content- 23 readers -
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