Sherpa (Tibetan:ཤར་པ། "eastern people", from shar "east" + pa "people") are an ethnic group from the most mountainous region of Nepal, high in the Himalayas.Most Sherpa people live in Nepal's eastern regions; however, some live farther west in the Rolwaling valley and in the Helambu region north of Kathmandu. Tengboche is the oldest Sherpa village in Nepal.The Sherpa language belongs to the south branch of the Tibeto-Burman languages; however, this language is separate from Lhasa Tibetan and unintelligible to Lhasa speakers.The number of Sherpas immigrating to the West has significantly increased in recent years, especially to the United States.
Posts about Sherpa
  • Mobile Marketing: How mobile impacts customer awareness

    … on repeat since 2011. The story I’m talking about is that of mobile marketing and how it is the “wave of the future.” We here at Sherpa have been preaching the shift in marketing budgets to mobile for years as well — just take a look back at this chart from last April. Taking a look at some of the mobile channel data I don’t think there’s any…

    MarketingSherpa Blogin Mobile EMail How To's- 12 readers -
  • 15 Ecommerce Resolutions for 2015: Part 2

    … the customer experience (including marketing campaigns like PPC). And it must go beyond low prices! There is perhaps no more prominent proponent of value propositions than Dr. Flint McGlaughlin of Marketing Experiments / Marketing Sherpa. Even if you think you’ve got a good value prop you should take notes on this lesson which includes 6 techniques you…

    Linda Bustos/ Get Elasticin Paid Search Twitter- 11 readers -
  • 56 Reasons Why Content Marketing Works

    … customer retention (75%), increases website visits (73%), drives lead generation (69%), and generates sales (65%). (icontact) 59% of B2B marketers say email is the most effective channel in generating revenue. (Hubspot) Subscriber to lead conversion rates increase 51% when video is included in email marketing campaigns. (Digital Sherpa…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 15 readers -
  • Best Practice Pros: How The NFL Scores Big In Email

    … with a void of action. Fans can keep in touch with league developments via talk radio and cable sports during the week, but the question for teams is, how can you reach fans directly when there’s a lull in the action? Turns out that email has provided the NFL with what may be the perfect conduit for giving every fan what they want. It took…

    Steve Dille/ Marketing Landin EMail How To's- 10 readers -
  • How to Optimize Every Aspect of Your Email for Lead Generation

    …. Without segmentation you're essentially writing for a nameless, faceless group of recipients, which makes it increasingly difficult to establish common ground or form a connection. However, emails that have been tailored to specific lists through segmentation receive 50% more clicks than those that do not. (Source: Marketing Sherpa) If you need help…

    Carly Stec/ The IMPACT Blogin EMail How To's- 7 readers -
  • How to Create Personalized Marketing That People Will Love

    …% will actually read the content in its entirety? (Source: Digital Sherpa) Scary, right? While we're not urging you to throw in the towel on written content, visual marketing, specifically video, is quickly becoming one of the most effective tools for marketers looking to capture and hold the attention of their audience. In preparation for Zumba…

    Carly Stec/ The IMPACT Blogin How To's- 4 readers -
  • 3 Barriers That Are Absolutely Destroying Your Conversion Rate

    …. No hidden fees. No trap doors. No tomfoolery. If you're committed to delivering an up-front, customer-backed experience, you'll find that it's much easier to move forward with a sale. According to research from Marketing Sherpa, both case studies and customer reviews appeared in the top 5 most effective pieces of content in terms of achieving…

    Carly Stec/ The IMPACT Blog- 4 readers -
  • SEO 101: What is Semantic Search and Why Should I Care?

    … a determining factor: PCs, laptops, smartphones, tablets, TVs, etc. Also, with the variety of devices, there are different input methods, from typing a word on the keyboard of our computer or making a request directly to voice applications like Siri, Sherpa, Cortana, or Google Now. These advances have moved us from former queries like “restaurants…

    Search Engine Journalin SEO- 11 readers -
  • Video Marketing Tips for Home Builders

    … video instead of simply clicking away. Put Social Media to Work for You Posting your beautifully crafted videos to your home builder company blog will increase the value that potential home buyers can get from your blog. However, you should also be sure to increase the potential exposure your videos could achieve by posting them in your various social…

    Thomas Bruce/ Paveyain Social Content Twitter YouTube- 5 readers -
  • The Power of Location in an Instant Gratification Economy

    … stores will become increasingly about the experience, according to a recent Sherpa Ventures presentation on the On-Demand Economy. In the situation above, the store has eliminated what we really don't like about shopping (such as standing in line) and has reduced major expense items (such as merchandising, inventory, and labor) Moreover, retailers…

    MarketingProfs- 4 readers -
  • Organisation: The Key To Content Marketing Success

    … increase in interest and investment. In fact, 74% of brands increased their Content Marketing spend in 2014. Whilst this is great news for those looking forward to bigger clients, with bigger budgets for bigger and more creative ideas, only 34% of us currently believe we are effective at Content Marketing. When looking into this, Marketing Sherpa…

    James Perrin/ Koozai.comin Content- 12 readers -
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