Sherry Gray

  • Why Do Mobile Conversion Rates Still Stink?

    …, but mobile conversions average a miserable 0.97 percent–way up from 2014, but still pretty abysmal. It’s clear that consumers spend a lot more time browsing retail sites on mobile, but they don’t buy. How many sales are lost, and what can businesses do to fix it? The answer may lie in usability. Even sites optimized for mobile may lack…

    Inside Facebookin Google- 14 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … to feel positively about a company talking our own language, run by people like us. Consider the characteristics of those most likely to buy your product–the way they speak, the things they like–and try to fit that into the way you communicate. Millennials, for example, might prefer a youthful, conversational style, while older generations may…

    AllFacebookin Social How To's- 16 readers -
  • Is Toxic Social Media Destroying Your Brand?

    … Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and thousands of reviews. Those days are gone. Your…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 25 readers -
  • When 140 Characters Isn’t Enough

    … your tweets stand out from the noise with unusual, appealing and informational visual content. Always remember: Share your stories with a bigger audience — Laurence O’Bryan (@LPOBryan) February 28, 2016 Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Image courtesy of Shutterstock. …

    AllTwitterin Twitter- 13 readers -
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