Sherry Gray

  • Why Do Mobile Conversion Rates Still Stink?

    … of information to make the sale. Buy buttons The one thing that may drive more mobile sales than any other single factor is the buy button. If your customer can buy on the spot with one tap, lots of them will. All of this adds up to one thing: Keep it simple. That’s the key to e-commerce conversions. It has to be simple and direct, with strong…

    Inside Facebookin Google- 21 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … different media, and that’s where maintaining consistency can be tricky. Keep different types of customers in mind while creating new content. You may have chatty Generation Z customers on Snapchat who like clever graphics, but if your email list is populated by investors, you’ll need to provide more serious news. To sum it up, building…

    AllFacebookin Social How To's- 23 readers -
  • Is Toxic Social Media Destroying Your Brand?

    …. Donald Trump mentioned it in a speech. There are memes. It’s bad. Here’s the thing: It’s not true. Oreo remains in production at New Jersey, Oregon and Virginia plants, and it is expanding operations. There are layoffs at one plant in Chicago because the equipment is outdated and there was some dispute with the union there. This has nothing to do…

    AllTwitterin Social Facebook Twitter- 25 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 30 readers -
  • When 140 Characters Isn’t Enough

    …. Even though I follow a lot of brands, my (very active) Twitter feed is full of photos, blog titles and memes, but few informative graphics aside from blog titles. While you do see a lot of these, each one is eye-catching and unique. They are great to hook readers and draw traffic. Increase your #LinkedIn exposure – 5 best tips from @cendrinemedia…

    AllTwitterin Twitter- 17 readers -
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