Shewa (Ge'ez ሽዋ šawā, modern šewā also spelled Shoa) is a historical region of Ethiopia, formerly an autonomous kingdom within the Ethiopian Empire. The Ethiopian modern capital Addis Ababa is located at its center.The nucleus of Shewa is part of the mountainous plateau in what is currently the central area of Ethiopia, but prior to the Zemene Mesafint and after the loss of Bale with the invasion of Ahmed Al-Ghazi, Shewa was part of Ethiopia's southeasternmost frontier. Shewa was as defensible as any highland, and its government traced an administrative continuity with this earlier period despite the loss of neighboring lands to the Ethiopian Empire.
Posts about Shewan
  • Weekly PPC Update: It’s the Final Countdown Edition

    …. According to Google, 32% of consumers say location-based search ads led them to visit a store or make a purchase. Some more interesting facts: 70% of consumers (of those who have used features such as directions or click-to-call) say location information is important in search advertisements. 74% of shoppers like to know how much inventory…

    Tom Demers/ BoostBlogin Paid Search- 7 readers -
  • Top 20 Content Marketing Articles of 2014

    … survive on its own. You’ll need to go the little extra mile with these 17 tricks posted by Vishal Vivek. 40 experts recommend the best content marketing tools they use to spread the word in this post by Jakk Ogden. How does a single blog post get 600 visitors in a day? Ryan Short writes up a case study to explain the post’s performance and content…

    John Anyasor/ UpCity Daily Tipsin Mobile Content- 10 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … to be written with a mobile mindset. According to WordStream’s Dan Shewan, mobile ads are typically successful “if they’re useful, compelling and highly targeted.” What does this mean? Well on mobile you’ll want to: Include a short and relevant call-to-action like “Call Us Today!” or “At Your Fingertips.” Make the desired action clear and concise…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 16 readers -