Shewa (Ge'ez ሽዋ šawā, modern šewā also spelled Shoa) is a historical region of Ethiopia, formerly an autonomous kingdom within the Ethiopian Empire. The Ethiopian modern capital Addis Ababa is located at its center.The nucleus of Shewa is part of the mountainous plateau in what is currently the central area of Ethiopia, but prior to the Zemene Mesafint and after the loss of Bale with the invasion of Ahmed Al-Ghazi, Shewa was part of Ethiopia's southeasternmost frontier. Shewa was as defensible as any highland, and its government traced an administrative continuity with this earlier period despite the loss of neighboring lands to the Ethiopian Empire.
Posts about Shewan
  • Weekly PPC Update: It’s the Final Countdown Edition

    … your mother-in-law, this is your guide. Get it here. Finally, if you’re not yet in the mobile game, Google and Your Business outlines three steps to getting your business mobile-ready. Read it here. And let’s check in with Bing… Bing is looking towards 2015 with some insights for digital marketers. With Christmas less than a week away…

    Tom Demers/ BoostBlogin Paid Search- 14 readers -
  • Top 20 Content Marketing Articles of 2014

    … is value in each post, a blog’s length is irrelevant. If you want more traffic though, you might want to give long-form content another look. Dan Shewan makes the case for this format and why it works. What insights did a marketer gain from publishing on LinkedIn for 30 days? Here are the insights straight from Greg Ciotti. While this may…

    John Anyasor/ UpCity Daily Tipsin Mobile Content- 16 readers -
  • Mobile PPC Strategy: Are You Missing Out On Conversions?

    … to be written with a mobile mindset. According to WordStream’s Dan Shewan, mobile ads are typically successful “if they’re useful, compelling and highly targeted.” What does this mean? Well on mobile you’ll want to: Include a short and relevant call-to-action like “Call Us Today!” or “At Your Fingertips.” Make the desired action clear and concise…

    Margot Dacunha/ WordStreamin Paid Search SEO Google- 22 readers -
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