Shiny Object

  • 7 Tips to Build a Successful Growth Marketing Machine

    … As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product…

    Marketing Technology Blog- 16 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 10 readers -