Shiny Object

  • 7 Tips to Build a Successful Growth Marketing Machine

    … of customer acquisition channels available to you, not to mention new opportunities cropping up every day. As a growth marketer, you need to figure out how you can deliver the most value to your company through these opportunities. In short, learning to rank and prioritize ideas is essential. Shiny object syndrome can be a common pitfall for growth…

    Marketing Technology Blog- 30 readers -
  • How to Enter the U.S. Market Using Content

    … help you decide what to put on your content calendar, help you filter out content ideas that don’t fit, and enable you develop a body of content that’s consistent with your unique POV – and help you stand out from the crowd. 3. Create Your Shiny Object The term “shiny object” has taken on a bit of a negative connotation in the United States…

    Fernando Labastida/ Relevancein Content How To's- 11 readers -
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