• 4 Tips to Influence Buyers and Win Social Referrals

    … on shipping or discounts is a proven tactic in creating positive experiences and earning loyal buyers who make referrals. To effectively harness the power of coupons and discounts, they should be included in mobile wallets and newsletters and have share buttons to claim them. Educative content optimized for smartphones Nearly two-thirds…

    Inside Facebookin Social- 8 readers -
  • Sometimes the old school ways are still the best

    … Sometimes the old school ways are still the best The J.W. Westcott II There are a number of us who get impatient when our online purchases aren’t delivered within 24 hours. Then there’s the few of us who are looking forward to the day when drones make all our deliveries. Then there are some of us who sigh at our phones in disgust when our…

    Greg's Corner- 11 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • Get Ready: Holiday Returns Season Set to Begin

    … Get Ready: Holiday Returns Season Set to Begin December 14, 2015 by Noah Elkin Leave a Comment Filed Under: Features The holidays aren’t just the season of giving; they’re also the season of returning. As soon as the onslaught of shopping subsides, the wave of returns begins. According to data aggregated by Shorr Packaging, a distributor…

    Street Fight- 7 readers -
  • How Online Shopping and Shipping Behavior is Evolving in 2015

    … in store: 33% find electronic shelf labels appealing, 29% said they will consider mobile checkout, and 27% said they are open to using touch screens to receive information, make purchases or arrange deliveries. Free Shipping – Free shipping remains the most important option during checkout according to 77% of online shoppers. More than half (60…

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • What’s the Most Important Ecommerce Challenge? On-time Shipping

    … What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication…

    Andrea Johnson/ MarketingSherpa Blog- 13 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … intend to purchase 11 or more gifts. 55 percent said they will spend at least $500, both online and offline. 43 percent will pay full price for the “perfect gift.” 42 percent may reconsider buying gifts online due to high shipping costs. 28 percent said they prefer the spirit of being in stores during the holiday shopping season. 16 percent find…

    David Cohen/ AllFacebookin Social- 9 readers -
  • 10 Customer-Delighting Checkout Usability Techniques

    … the same information twice or more, and even the top 100 sites violate usability guidelines about one-third of the time. So, what’s a customer to do? Mutter a few angry words and flee the site seem to be common reactions. Keep It Simple The KISS principle was a catchword for all sorts of business advice back in pre-Internet days, but it applies very…

    Brian Massey/ The Conversion Scientist- 7 readers -
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