• 4 Tips to Influence Buyers and Win Social Referrals

      Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced by their friends’ posts on soci ...

      Inside Facebookin Social- 7 readers -
  • Sometimes the old school ways are still the best

    … Sometimes the old school ways are still the best The J.W. Westcott II There are a number of us who get impatient when our online purchases aren’t delivered within 24 hours. Then there’s the few of us who are looking forward to the day when drones make all our deliveries. Then there are some of us who sigh at our phones in disgust when our Uber…

    Greg's Corner- 9 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • Get Ready: Holiday Returns Season Set to Begin

    … Retale indicated a marked preference for returning or exchanging gifts in-store, citing a much higher degree of convenience than with the online return and exchange experience. Free returns (in addition to free shipping) are an added incentive for shoppers, but convenience comes into play as well. In fact, according to survey data from Endicia…

    Street Fight- 5 readers -
  • How Online Shopping and Shipping Behavior is Evolving in 2015

    …) and the study shows that double-digit changes in online shopping behavior continue to be the norm. Highlights from the UPS Pulse of the Online Shopper Shopping Small and Local – New in this year’s study, most consumers (93%) shop at small retailers. 61% shopped at these locations because they offer unique products, 49% couldn’t find what they needed…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • What’s the Most Important Ecommerce Challenge? On-time Shipping

    … What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication…

    Andrea Johnson/ MarketingSherpa Blog- 12 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    …. In addition, we are advising our merchants to pay attention to their social channels this season. Revenue from the channel may still be growing slowly, but the survey underlines interesting changes in the role of social influence on gift purchases this holiday season. We may have finally turned the corner on social commerce. Lauren Freedman…

    David Cohen/ AllFacebookin Social- 8 readers -
  • 10 Customer-Delighting Checkout Usability Techniques

    …. But offering choices is good and is likely to increase your customer base. So consider them carefully. Having options for credit cards and services similar to PayPal, for example offer the user more diverse payment options. The key here is to let your visitors pay in the way they trust most. Make it easy for first-time buyers and for one-time…

    Brian Massey/ The Conversion Scientist- 6 readers -
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