• What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    … to separate itself from competitors. Lastly, there’s Shire, a large biotech company that recently merged with Baxalta. Shire’s “Who We Are” page speaks the corporate narrative to a broader set of audiences—investors, job-seekers, patient advocates. The mission flags its role within its category (“Champions for people around the world who are struggling…

    The Content Strategist- 19 readers -
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