Shonali Burke

  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … that take you on a journey to see how technologies developed by NASA impact your life and pave the way to the future. Scott Bednar, Becky Jaramillo make up the content and social media team for NASA 360. In this session they describe their processes for turning brand content into captivating video and social experiences for the targeted 18-35…

    Brian Conlin/ Vocus Blogin Social- 17 readers -
  • Social Communications: It’s Walk, Not Just Talk

    … and ask, “How can I get people to understand we’re a big community philanthropist?” The answer should be simple: Be one. When you ask, “How can we get people to think of us as the go-to such and such?” Be one. Be one. And let your community do the talking for you. Shonali Burke will expand on this in her presentation at Demand Success next week…

    Lisa Gerber/ Vocus Blogin Social- 13 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    … intelligence. Pick the brains of leading marketing and PR experts like Shonali Burke and Richard Binhammer to learn how to generate more leads and build a stronger brand. 4. Tech and social media giants. Hear from Google’s Avinash Kaushik, Twitter’s Sebastian Turner and Karen Wickre, and Hootsuite’s Sandy Pell. 5. Personalized tracks. We have three…

    Erin Feldman/ Vocus Blog- 8 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    …? A: PR as an industry has been measuring, but it’s been measuring the wrong things; if ultimately they don’t impact business results, why bother? If you look back at the history of PR and how it evolved, there’s been a focus on the “soft science” side of things, and using the media to get the word out. “PR” became synonymous with “media relations…

    Brian Conlin/ Vocus Blog- 4 readers -
  • The #HopeProject: Social PR in Action

    … Social media has become an accepted communications channel and as such, an essential component of effective public relations strategy. The term “social PR” is used more and more frequently—although the exact definition differs depending on who you ask. According to Richard Binhammer, principal at Binhammer Social Business & Corporate…

    Allen Mireles/ Vocus Blog- 2 readers -
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