Shonali Burke

  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    …. Innovation is relative. Use what works, no matter where you find that “what.” 10. Always experiment. Place a lot of small wagers. Never bet on a single initiative. 11. Go real-time. Look for relevant topics no one else is talking about and go big with them in your niches. Your Future With Marketing Automation – You Mon Tsang Even though marketing…

    Brian Conlin/ Vocus Blogin Social- 18 readers -
  • Social Communications: It’s Walk, Not Just Talk

    … and ask, “How can I get people to understand we’re a big community philanthropist?” The answer should be simple: Be one. When you ask, “How can we get people to think of us as the go-to such and such?” Be one. Be one. And let your community do the talking for you. Shonali Burke will expand on this in her presentation at Demand Success next week…

    Lisa Gerber/ Vocus Blogin Social- 14 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 9 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 4 readers -
  • The #HopeProject: Social PR in Action

    … Social media has become an accepted communications channel and as such, an essential component of effective public relations strategy. The term “social PR” is used more and more frequently—although the exact definition differs depending on who you ask. According to Richard Binhammer, principal at Binhammer Social Business & Corporate…

    Allen Mireles/ Vocus Blog- 2 readers -
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