Shonali Burke

  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    …-ended questions be relevant wherever possible Don’t assume; do your research Have fun The Real American Hustle: PR – Yolanda Cade The hustle may be associated with a dance from the seventies, but Yolanda Cade of AAA says that “hustle” is a word near and dear to PR professionals’ hearts. To hustle is to be fast-paced, agile, energetic…

    Brian Conlin/ Vocus Blogin Social- 20 readers -
  • Social Communications: It’s Walk, Not Just Talk

    … I know; you’re on it. Your organization “embraces social media.” You have dedicated staff working the social networks. They are creating and curating content, and interacting with customers. They are talking. But are you taking a good look at the walk? Communications is just as much walk as it is talk. Your actions lead your communications…

    Lisa Gerber/ Vocus Blogin Social- 18 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    … intelligence. Pick the brains of leading marketing and PR experts like Shonali Burke and Richard Binhammer to learn how to generate more leads and build a stronger brand. 4. Tech and social media giants. Hear from Google’s Avinash Kaushik, Twitter’s Sebastian Turner and Karen Wickre, and Hootsuite’s Sandy Pell. 5. Personalized tracks. We have three…

    Erin Feldman/ Vocus Blog- 12 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 17 readers -
  • The #HopeProject: Social PR in Action

    … Social media has become an accepted communications channel and as such, an essential component of effective public relations strategy. The term “social PR” is used more and more frequently—although the exact definition differs depending on who you ask. According to Richard Binhammer, principal at Binhammer Social Business & Corporate…

    Allen Mireles/ Vocus Blog- 7 readers -
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