Shonali Burke

  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … the same method that you acquire data for your customers and apply to a sample of people outside of your organization. “Even if it’s not best practices from a research perspective, it’s internally consistent,” Tom says. 3…2…1…Content! – NASA 360 NASA 360 is an award-winning broadcast 30-minute television show, vodcast, and related online resources…

    Brian Conlin/ Vocus Blogin Social- 19 readers -
  • Social Communications: It’s Walk, Not Just Talk

    …. Be ready for the good and the bad. You understand negative discussion will happen with or without your presence. Invite the negative discussion to your forum, wherever that may be, and address it head on. Be prepared and have a crisis plan in place. You inspire: Your audience wants to be inspired and learn lessons from someone like you. We want…

    Lisa Gerber/ Vocus Blogin Social- 16 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    … intelligence. Pick the brains of leading marketing and PR experts like Shonali Burke and Richard Binhammer to learn how to generate more leads and build a stronger brand. 4. Tech and social media giants. Hear from Google’s Avinash Kaushik, Twitter’s Sebastian Turner and Karen Wickre, and Hootsuite’s Sandy Pell. 5. Personalized tracks. We have three…

    Erin Feldman/ Vocus Blog- 9 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 9 readers -
  • The #HopeProject: Social PR in Action

    … and technologies to establish and maintain mutual understanding between an organization (or individual) and its (or their) publics through a planned and sustained effort.” According to social media strategist, Shonali Burke, principal of Shonali Burke Consulting, “…social PR is when organizations literally ‘socialize’ their PR programs from the get-go. What…

    Allen Mireles/ Vocus Blog- 6 readers -