Shonali Burke

  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston and Allen Mireles. After an action-packed two days of marketing and PR goodness, Demand Success 2014 came to a close on Friday. It’s a shame the fun and learning couldn’t go on longer, but now we get the exciting opportunity to implement what we…

    Brian Conlin/ Vocus Blogin Social- 18 readers -
  • Social Communications: It’s Walk, Not Just Talk

    … I know; you’re on it. Your organization “embraces social media.” You have dedicated staff working the social networks. They are creating and curating content, and interacting with customers. They are talking. But are you taking a good look at the walk? Communications is just as much walk as it is talk. Your actions lead your communications…

    Lisa Gerber/ Vocus Blogin Social- 16 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 9 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 5 readers -
  • The #HopeProject: Social PR in Action

    … Social media has become an accepted communications channel and as such, an essential component of effective public relations strategy. The term “social PR” is used more and more frequently—although the exact definition differs depending on who you ask. According to Richard Binhammer, principal at Binhammer Social Business & Corporate…

    Allen Mireles/ Vocus Blog- 4 readers -
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