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  • Instagram Testing Shopping Posts From Retailers With ‘More Depth’

    …, Hollister, J. Crew, JackThreads, Kate Spade New York, Levi’s, Lulus, Macy’s, Michael Kors, MVMT Watches, Shopbob, Target, Tory Burch and Warby Parker. InstagramShoppingJackThreads from SocialTimes on Vimeo. InstagramShoppingKateSpade from SocialTimes on Vimeo. InstagramShoppingWarbyParker from SocialTimes on Vimeo. Instagram said in its blog post…

    David Cohen/ AllFacebookin Social- 9 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 16 readers -
  • Instagram Tops 200,000 Advertisers

    …. It also targeted people who had visited its site in last 30 days and those who had added a frame to their cart but didn’t check out in the last 60 days with its campaign. Through a series of photo ads that included a shop now button, Framebridge saw its cost to acquire a new customer decrease by 71 percent. Readers: What are your thoughts on how quickly Instagram advertising has advanced since its global rollout last September? …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook Pages App to Page Admins: Create a Call to Action

    … Page administrators using Facebook’s Pages application (formerly Pages Manager) are being prompted to create calls to action for their pages. When page admins launch the Pages app, a blue bar appears under their cover images, with the text, “Create a call to action.” Clicking on that blue bar brings page admins to a list of calls to action…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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