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  • Instagram Testing Shopping Posts From Retailers With ‘More Depth’

    … products, along with pricing information. Once those product tags are selected by users, they will see detailed views of the product and have access to a “Shop Now” link, which will bring them to the retailers’ websites to complete the transactions. Brands participating in the test include Abercrombie & Fitch, BaubleBar, Chubbies, Coach…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 20 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
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