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  • Instagram Testing Shopping Posts From Retailers With ‘More Depth’

    … products, along with pricing information. Once those product tags are selected by users, they will see detailed views of the product and have access to a “Shop Now” link, which will bring them to the retailers’ websites to complete the transactions. Brands participating in the test include Abercrombie & Fitch, BaubleBar, Chubbies, Coach…

    David Cohen/ AllFacebookin Social- 18 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 35 readers -
  • Instagram Tops 200,000 Advertisers

    …—with retailers around the world selling its watches in store. It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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