Shop Seo

  • Out of stock product – what to do with product page?

    … If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when…

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast case study: SEO of an online shop

    … SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give…

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Ask Yoast: duplicate content issues on my shop?

    …. Does Google see my pages as duplicate content?” Check out the video or read the answer below! Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Duplicate content on your shop? Check out the video or read the answer below! The answer is simple: Yes. So what should you do is optimize your…

    Joost De Valk/ Yoastin Content- 11 readers -
  • SEO copywriting and writing for sales

    … Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • Ask Yoast: nofollow layered navigation links?

    … will be able to filter and thereby group items in many ways, and those groups will all be available on separate URLs. So what should you do with all these URLs? Do you want Google to crawl them all? In this Ask Yoast, we’ll answer a question from Daniel Jacobsen: “Should I nofollow layered navigation links? And if so, why? Are there any disadvantages…

    Joost De Valk/ Yoastin SEO- 18 readers -
  • Know your customer

    … up writing product focused copy or just using best practices from your industry. That won’t make you stand out from your competitors, and even worse: it won’t let you connect to your customers. Amy talked about distinguishing yourself from your competitors. Don’t use terms like ‘high quality’ or ‘easy to use’. Amy calls these ‘umbrella terms…

    Michiel Heijmans/ Yoast- 23 readers -
  • New eBook: Shop SEO

    … Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO…

    Marieke Van De Rakt/ Yoastin SEO- 33 readers -
  • Low-budget branding for small businesses

    … some time to define your brand values. That way you’re able to communicate your main message in a clear and consistent way. It makes your marketing all the easier. You’ll be able to create brand ambassadors, even on a budget. Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Come up with a proper tagline Now…

    Michiel Heijmans/ Yoast- 18 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 22 readers -
  • Enhance online shopping with eCommerce filters

    … filters for the material used or maybe what kind of style it is (urban, chic, outdoor, to name a few). Flawless UX and usability are very important for SEO. If you make your site function without fault, and your visitors can easily find what they want in your shop, you’ll get lower bounce rates and higher conversion rates. These are all signs…

    Michiel Heijmans/ Yoast- 22 readers -
  • New plugin: Local SEO for WooCommerce

    …, but Yoast SEO: Local SEO for WooCommerce is here to help. Local SEO for WooCommerce is based on our Local SEO for WordPress plugin. You get the same features, but with the addition of a couple of WooCommerce specific extras. If you sell your items locally, you can now offer customers the possibility to pick up their order in your store or location…

    Joost De Valk/ Yoastin SEO- 19 readers -
  • eCommerce SEO checklist: 27 tips for a better online shop

    … understand the contents of your page better. 15. OpenGraph and Twitter Cards Besides schema.org data, be sure to add OpenGraph and Twitter Cards as well. These will make sure your content or products are shared in the best way possible. This and more is explained in our article about product page SEO. Optimize your shop and improve the sharing…

    Michiel Heijmans/ Yoastin SEO- 24 readers -
  • Holiday season SEO: start preparing NOW!

    … It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already September. Don’t forget we…

    Michiel Heijmans/ Yoastin SEO- 14 readers -
  • Optimize product images for your online shop

    … you need to consider when adding product images to your online shop. For good SEO, you need a good user experience. Learn about UX & Conversion! Checkout $ 19 – Buy this eBook now » More info » Product images set a mood While I was (re)writing the article on the internal search for your online shop, I once again realized how big a role…

    Michiel Heijmans/ Yoast- 17 readers -
  • 5 blogging tips for your web shop

    … more acquainted with your brand and your products. It is a great way to inform your audience about new ideas or plans you might have. Blog posts can be a great marketing tool for your shop. You’ll be able to tell the story of your products from your own perspective. Maintaining a blog contributes to SEO as well. Every time you write a new blog…

    Marieke Van De Rakt/ Yoast- 17 readers -