Shop Seo

    • Ask Yoast: Dealing with holiday gift sets after the holidays

      With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it ...

      Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    … breadcrumbs for products in multiple categories. Niall Diamond emailed us an interesting question: “When you have a product within multiple categories each page will have a canonical URL that is the same, but what about the breadcrumb for the canonical URL page?” Watch the video or read the transcript further down the page! Become a technical SEO…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: which eCommerce plugin do you recommend?

    … No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend…

    Joost De Valk/ Yoast- 17 readers -
  • A blog on an eCommerce site

    … Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging…

    Marieke Van De Rakt/ Yoast- 21 readers -
  • What are breadcrumbs and why are they important for SEO?

    …. This way, your search result will at one become much more enticing to users. To increase the chance to get these breadcrumbs in Google, you need to add structured data or use Yoast SEO. 2. They enhance the user experience People hate to get lost. When confronted with a new location, people often look around in search of recognizable objects or landmarks…

    Yoastin SEO- 15 readers -
  • Ultimate guide to small business SEO

    …. In this article, you’ll find a variety of related topics: Finding your shop's niche Low budget branding Share your content on social media Local ranking factors that help your small business SEO Adding ratings and reviews Links from related small businesses Near me searches In conclusion Make sure your customers find your shop! Optimize…

    Michiel Heijmans/ Yoastin SEO- 30 readers -
  • Ask Yoast: Is my site structure too deep?

    … easily? Because that’s determined in large by your site structure. So make it as easy to understand as possible! Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com. Read more: ‘The ultimate guide to site structure’ » …

    Joost De Valk/ Yoast- 15 readers -
  • Out of stock product – what to do with product page?

    … or read the answer below! Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Best practice product out of stock In the video, we explain which options you have when a product goes out of stock and what would be the best decision: ” Well, Brad, simply delete it and do nothing is not an option…

    Joost De Valk/ Yoast- 19 readers -
  • Ask Yoast case study: SEO of an online shop

    … some SEO advice. In this second case study: SEO of an online shop! Ask Yoast Case studies Want Marieke to look at the content of your site? Send an email to ask@yoast.com! Improve the SEO of an online shop! In this case study, the SEO of an online shop is the central topic. We were given the chance to take a look at the SEO of Knock Knock…

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -
  • Ask Yoast: duplicate content issues on my shop?

    … If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast…

    Joost De Valk/ Yoastin Content- 24 readers -
  • SEO copywriting and writing for sales

    …, this is important too. That’s what actually pays the bills. But more importantly (at least for SEO addicts like me), a sales perspective is a very useful SEO strategy. Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info What does your audience need? Sales copy should be addressing the needs of the audience…

    Marieke Van De Rakt/ Yoastin SEO- 23 readers -
  • Ask Yoast: nofollow layered navigation links?

    … of this?” Check out the video or read the answer below! https://www.youtube.com/watch?v=v9NPmgg7p6M Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Layered navigation links Read this transcript to learn how to deal with layered or faceted navigation links: “The question is: “Why would you…

    Joost De Valk/ Yoastin SEO- 24 readers -
  • Know your customer

    … and get more sales? Read our Shop SEO eBook! » $ 19€ 19 - Buy now » Info Yoast: Github feature requests Now if you are a software development agency like we are, working in an open source environment, you probably have your code on (some platform like) Github. On that platform, you collect possible bugs and patches. In addition, it provides…

    Michiel Heijmans/ Yoast- 25 readers -
  • New eBook: Shop SEO

    … Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO…

    Marieke Van De Rakt/ Yoastin SEO- 42 readers -
  • Low-budget branding for small businesses

    … some time to define your brand values. That way you’re able to communicate your main message in a clear and consistent way. It makes your marketing all the easier. You’ll be able to create brand ambassadors, even on a budget. Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Come up with a proper tagline Now…

    Michiel Heijmans/ Yoast- 25 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 29 readers -