Shop Seo

    • SEO copywriting and writing for sales

      Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

      Marieke Van De Rakt/ Yoastin SEO- 16 readers -
    • Ask Yoast: nofollow layered navigation links?

      If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user will be able to filter and thereby group ...

      Joost De Valk/ Yoastin SEO- 14 readers -
  • Know your customer

    … and then! Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Do as Amy says Recently, we visited Conversion Hotel, an excellent event about (yes) conversion. One of the speakers whose story we liked best, was Amy Harrison. Amy talked about conversion copywriting and stated that when you lose customer focus, you’ll end…

    Michiel Heijmans/ Yoast- 16 readers -
  • New eBook: Shop SEO

    … Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO…

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • Low-budget branding for small businesses

    … some time to define your brand values. That way you’re able to communicate your main message in a clear and consistent way. It makes your marketing all the easier. You’ll be able to create brand ambassadors, even on a budget. Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Come up with a proper tagline Now…

    Michiel Heijmans/ Yoast- 11 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 14 readers -
  • Enhance online shopping with eCommerce filters

    … filters for the material used or maybe what kind of style it is (urban, chic, outdoor, to name a few). Flawless UX and usability are very important for SEO. If you make your site function without fault, and your visitors can easily find what they want in your shop, you’ll get lower bounce rates and higher conversion rates. These are all signs…

    Michiel Heijmans/ Yoast- 13 readers -
  • New plugin: Local SEO for WooCommerce

    …, but Yoast SEO: Local SEO for WooCommerce is here to help. Local SEO for WooCommerce is based on our Local SEO for WordPress plugin. You get the same features, but with the addition of a couple of WooCommerce specific extras. If you sell your items locally, you can now offer customers the possibility to pick up their order in your store or location…

    Joost De Valk/ Yoastin SEO- 18 readers -
  • eCommerce SEO checklist: 27 tips for a better online shop

    … understand the contents of your page better. 15. OpenGraph and Twitter Cards Besides schema.org data, be sure to add OpenGraph and Twitter Cards as well. These will make sure your content or products are shared in the best way possible. This and more is explained in our article about product page SEO. Optimize your shop and improve the sharing…

    Michiel Heijmans/ Yoastin SEO- 17 readers -
  • Holiday season SEO: start preparing NOW!

    It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already September.

    Michiel Heijmans/ Yoast- 12 readers -
  • Optimize product images for your online shop

    … you need to consider when adding product images to your online shop. For good SEO, you need a good user experience. Learn about UX & Conversion! Checkout $ 19 – Buy this eBook now » More info » Product images set a mood While I was (re)writing the article on the internal search for your online shop, I once again realized how big a role…

    Michiel Heijmans/ Yoast- 12 readers -
  • 5 blogging tips for your web shop

    … more acquainted with your brand and your products. It is a great way to inform your audience about new ideas or plans you might have. Blog posts can be a great marketing tool for your shop. You’ll be able to tell the story of your products from your own perspective. Maintaining a blog contributes to SEO as well. Every time you write a new blog…

    Marieke Van De Rakt/ Yoast- 12 readers -
  • eCommerce usability: the ultimate guide

    … will leave your online shop. Now make sure to keep that customer happy. There are some things you can do to help with that. Find more tips on that in our article on checkout page UX! Conclusion: eCommerce usability is a trade of its own Don’t trust your theme or eCommerce platform to fill in the blanks for you. Put some real effort in optimizing the usability of your eCommerce website. In the end, a better user experience will bring the SEO and conversion of your webshop to the next level as well. …

    Michiel Heijmans/ Yoast- 13 readers -
  • Crafting the perfect shop category page

    … to structure your site and how to write SEO friendly content Checkout $ 15 – Buy this eBook now » More info » Product listings The main section of your category page is, of course, the entire list of products in that category. It’s like the excerpts on your blog but narrowed down to just a few product details. These details combined need to entice…

    Michiel Heijmans/ Yoast- 13 readers -
  • Keyword research for your webshop

    … keyphrases (more than one keyword in a search query, as in ‘search engine optimization’). Do you want to learn more about keyword research? Take our Basic SEO training and be able to determine your own SEO strategy! » Step 1: What is your mission? We have gone into this before. The mission of your online shop consists of the ideas you have about…

    Michiel Heijmans/ Yoastin SEO- 14 readers -
  • Positioning your shop in the online market

    … finding your shop’s niche, I explained how a product and target audience can be considered shop shapers. You can build an entire shop just based on the right product and the right market. Since positioning is about finding your spot in the mind of the target market, it’s clear that emotions play a part as well. Questions to ask yourself If you want…

    Michiel Heijmans/ Yoast- 10 readers -
  • Find your shop’s niche

    … mentioned above. It just depends on the type of product you want to buy online, and perhaps even the amount of money we’ve reserved for this specific purchase. The tough job for you as an online shop owner is to send the right triggers to the right person at the right time. Just thinking about how to do this will narrow your niche. I’d like to add…

    Michiel Heijmans/ Yoast- 11 readers -
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