Shop Seo

  • Ask Yoast: Breadcrumbs for products in multiple categories

    … It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll discuss the best way to handle…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: which eCommerce plugin do you recommend?

    … No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend…

    Joost De Valk/ Yoast- 17 readers -
  • A blog on an eCommerce site

    … Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging…

    Marieke Van De Rakt/ Yoast- 21 readers -
  • What are breadcrumbs and why are they important for SEO?

    …. A breadcrumb is a small text path, often located at the top of a page. On yoast.com, for instance, the path to our Yoast SEO plugin page is Home > Software > WordPress Plugins > Yoast SEO for WordPress. This breadcrumb immediately shows you where you are. Every part of that path is clickable, all the way to the homepage. Breadcrumbs also appear…

    Yoastin SEO- 15 readers -
  • Ultimate guide to small business SEO

    …. In this article, you’ll find a variety of related topics: Finding your shop's niche Low budget branding Share your content on social media Local ranking factors that help your small business SEO Adding ratings and reviews Links from related small businesses Near me searches In conclusion Make sure your customers find your shop! Optimize…

    Michiel Heijmans/ Yoastin SEO- 30 readers -
  • Ask Yoast: Is my site structure too deep?

    … easily? Because that’s determined in large by your site structure. So make it as easy to understand as possible! Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com. Read more: ‘The ultimate guide to site structure’ » …

    Joost De Valk/ Yoast- 15 readers -
  • Out of stock product – what to do with product page?

    … or read the answer below! Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Best practice product out of stock In the video, we explain which options you have when a product goes out of stock and what would be the best decision: ” Well, Brad, simply delete it and do nothing is not an option…

    Joost De Valk/ Yoast- 19 readers -
  • Ask Yoast case study: SEO of an online shop

    …. Conclusion If you have an online shop that’s focused on an awesome niche like Knock Knock, your SEO will benefit most from a solid content strategy. Writing lots of texts, articles, posts will have an effect on your rankings. Besides that, it’ll be a great way of marketing your stuff. Combine your blog with an awesome social media strategy and you’ll increase both your rankings and sales! Keep reading: ‘10 tips for an awesome and SEO friendly blog post’ » …

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -
  • Ask Yoast: duplicate content issues on my shop?

    …. Does Google see my pages as duplicate content?” Check out the video or read the answer below! Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Duplicate content on your shop? Check out the video or read the answer below! The answer is simple: Yes. So what should you do is optimize your…

    Joost De Valk/ Yoastin Content- 21 readers -
  • SEO copywriting and writing for sales

    … Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return…

    Marieke Van De Rakt/ Yoastin SEO- 23 readers -
  • Ask Yoast: nofollow layered navigation links?

    … of this?” Check out the video or read the answer below! https://www.youtube.com/watch?v=v9NPmgg7p6M Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Layered navigation links Read this transcript to learn how to deal with layered or faceted navigation links: “The question is: “Why would you…

    Joost De Valk/ Yoastin SEO- 24 readers -
  • Know your customer

    … and get more sales? Read our Shop SEO eBook! » $ 19€ 19 - Buy now » Info Yoast: Github feature requests Now if you are a software development agency like we are, working in an open source environment, you probably have your code on (some platform like) Github. On that platform, you collect possible bugs and patches. In addition, it provides…

    Michiel Heijmans/ Yoast- 25 readers -
  • New eBook: Shop SEO

    … Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO…

    Marieke Van De Rakt/ Yoastin SEO- 42 readers -
  • Low-budget branding for small businesses

    … some time to define your brand values. That way you’re able to communicate your main message in a clear and consistent way. It makes your marketing all the easier. You’ll be able to create brand ambassadors, even on a budget. Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Come up with a proper tagline Now…

    Michiel Heijmans/ Yoast- 25 readers -
  • Grow your business with ratings and reviews

    … Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean the product is just the right…

    Michiel Heijmans/ Yoast- 29 readers -