• 5 Proximity-Based Deal-Finding Apps for Retail Brands

    … from 100+ brand-name retailers, including Old Navy, JCPenney, and Forever 21. 4. SnipSnap: Turning paper coupons into mobile offers SnipSnap isn’t quite as hands-off as other apps in the category, but it still offers an impressive value proposition for shoppers. Consumers who’ve downloaded the app can take photos of printed coupons from retailers…

    Stephanie Miles/ Street Fight- 17 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … RetailMeNot and curated deals company ShopAdvisor (proximity specialist Gimbal will be handing the geo-fencing aspects of the program), for its Shop Now! ad program. The concept was tied to the release of Elle‘s 30th birthday issue at the end of August. It so happened that the September issue coincided with the print ad blitz heralding fall…

    Street Fightin EMail- 37 readers -