• 5 Proximity-Based Deal-Finding Apps for Retail Brands

    … Nearby: Sending relevant offers from brands that users follow Notify Nearby launched earlier this year with the goal of providing a way for fashion brands to share deals and content with digitally-savvy consumers. The company’s mobile app provides shoppers with information about brands based on their real-time locations and noted preferences. Notify…

    Stephanie Miles/ Street Fight- 21 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … RetailMeNot and curated deals company ShopAdvisor (proximity specialist Gimbal will be handing the geo-fencing aspects of the program), for its Shop Now! ad program. The concept was tied to the release of Elle‘s 30th birthday issue at the end of August. It so happened that the September issue coincided with the print ad blitz heralding fall…

    Street Fightin EMail- 47 readers -
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