• 5 Proximity-Based Deal-Finding Apps for Retail Brands

    …. ShopAdvisor: Providing personalized content from retailers to shoppers ShopAdvisor specializes in creating multi-channel mobile shopping platforms for retail brands and media companies, with a mobile app that consumers can download to receive relevant offers on their smartphones. Using beacons and data analytics, filtered by shopper preferences…

    Stephanie Miles/ Street Fight- 14 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to consumers who appeared positioned to donate to a worthy cause. xAd used insights on mobile consumer behavior from its platform of nearly one million advertisers to target people around three primary locations: 1) Oxfam America’s out-of-home media placements at PATH Stations, bus shelters and airports; 2) at grocery stores that carried magazines…

    Street Fightin EMail- 27 readers -
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