Shopkeep

  • How SMBs Can Use Data to Become More Efficient Marketers

    Trustworthiness is something small business owners expect from the local marketing firms they worth with. But without data to back up their performance claims, many vendors struggle to maintain a positive reputation. According to a survey by Microsoft and Latitude White, fewer than 20% of SMBs trust the SEO and PPC firms they work with.

    Stephanie Miles/ Street Fight- 8 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … to be all things to all people, but maintaining focus, especially in the early going, is vital. After all, being the best at one thing is challenging enough; being a market leader in everything…well, few can pull that off. The opening panel of the event, featuring ReachLocal CEO Sharon Rowlands, ShopKeep co-founder Jason Richelson, and Swipely CEO…

    Street Fightin Mobile- 14 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … the changes he’s seen in his 16 years in ad-tech and how location influences ironSource’s services. Jason Richelson is the founder and chief strategy officer at ShopKeep, which began life as POS software provider and now offers hardware, payments, marketing, and analytics to SMB customers. Before ShopKeep, Richelson co-founded gourmet food and wine…

    Street Fight- 15 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … to become all-in-one — or at least many-things-in-one — solutions. Cloud-based point-of-sale system ShopKeep, which began as POS software and now provides hardware, payments, marketing, and analytics, is an example of this trend. Founder Jason Richelson spoke recently about the company’s move beyond the software space and how cloud computing is changing…

    Street Fight- 14 readers -
  • 8 Things SMBs Should Consider Before Adopting Mobile Payments

    … demands and security concerns increase, they’ll need to adopt the latest technology.” (Norm Merritt, ShopKeep) 3. Do you manage a quick-service restaurant? “We have seen the highest level of adoption of mobile payments systems in quick-service restaurants (QSRs), such as coffee or sandwich shops, as the benefits of mobile payments are especially…

    Stephanie Miles/ Street Fight- 10 readers -
  • Panel: Different Kinds of SMBs Require Different Kinds of Marketing

    …, including Joe Apfelbaum, co-founder and CEO of Ajax Union; Kevin Lee, founder at Didit Search Marketing; Claudio Schapsis, founder at Georillas; Sean Barkulis, director of strategic partnerships at ShopKeep. “The question we are trying to solve is how do you require and retain customers?” said Barkulis, kicking off the discussion with an age-old query…

    Street Fightin EMail- 10 readers -
  • ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

    …? Street Fight recently caught up with Norm Merritt, president and CEO of ShopKeep to talk about the software and cloud-based solutions that companies like his are providing to protect local businesses and their customers. A recent New York Times article talked about hackers going local, hitting small businesses in their efforts to steal customers…

    Street Fight- 20 readers -
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