Shopkeep

  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … to be all things to all people, but maintaining focus, especially in the early going, is vital. After all, being the best at one thing is challenging enough; being a market leader in everything…well, few can pull that off. The opening panel of the event, featuring ReachLocal CEO Sharon Rowlands, ShopKeep co-founder Jason Richelson, and Swipely CEO…

    Street Fightin Mobile- 14 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … here for Street Fight’s complete Foursquare coverage. Sharon Rowlands is the CEO of ReachLocal, an influential player in local online marketing since 2005, when it first offered small businesses the opportunity to advertise on search engines and directories. Rowlands, who previously served as the CEO of Altegrity, Penton Media, and Thomson…

    Street Fight- 15 readers -
  • Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull

    … events, Doherty’s marketing tasks involve tracking which drinks are most popular at any given time, and placing additional emphasis on those drinks that might not be getting as much attention. “We typically run specialty sales for a week at a time to encourage customers to try new products. The carryover has been great,” he says. “Drinks that have been slower to sell have been pumped up.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Social Facebook Twitter- 7 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … to become all-in-one — or at least many-things-in-one — solutions. Cloud-based point-of-sale system ShopKeep, which began as POS software and now provides hardware, payments, marketing, and analytics, is an example of this trend. Founder Jason Richelson spoke recently about the company’s move beyond the software space and how cloud computing is changing…

    Street Fight- 15 readers -
  • 8 Things SMBs Should Consider Before Adopting Mobile Payments

    … (such as, food trucks, physical therapy, or home delivery). SMBs who differentiate themselves on consumer experience are making the move to mobile payments.” (Chris Poelma, NCR Silver) 7. Does mobile add value? “If there is value in using mobile, like for airplane tickets, then it is worth rising to the challenge. Ultimately, if the mobile payment…

    Stephanie Miles/ Street Fight- 10 readers -
  • Panel: Different Kinds of SMBs Require Different Kinds of Marketing

    …, including Joe Apfelbaum, co-founder and CEO of Ajax Union; Kevin Lee, founder at Didit Search Marketing; Claudio Schapsis, founder at Georillas; Sean Barkulis, director of strategic partnerships at ShopKeep. “The question we are trying to solve is how do you require and retain customers?” said Barkulis, kicking off the discussion with an age-old query…

    Street Fightin EMail- 10 readers -
  • ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

    … an on-premise system. Which is more vulnerable than the other? There is no vulnerability with Cloud — everything that’s going into the Cloud is encrypted. First of all, the credit card data is encrypted with 256 bit military grade encryption. Everything else in the cloud is basically secure using SSL and a lot of the security features that are state…

    Street Fight- 20 readers -
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