Shopkeep

  • How SMBs Can Use Data to Become More Efficient Marketers

    …% engagement, whereas push notification sent contextually by AI have 69% engagement.” (Ido Mart, flok) 4. Identifying sales trends on an hour-by-hour basis. “Hourly analytics reports can help small business owners identify which employees are making the most sales and which items are most popular at different hours of the day. Business owners can use these…

    Stephanie Miles/ Street Fightin Paid Search How To's- 9 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … to be all things to all people, but maintaining focus, especially in the early going, is vital. After all, being the best at one thing is challenging enough; being a market leader in everything…well, few can pull that off. The opening panel of the event, featuring ReachLocal CEO Sharon Rowlands, ShopKeep co-founder Jason Richelson, and Swipely CEO…

    Street Fightin Mobile- 14 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … the changes he’s seen in his 16 years in ad-tech and how location influences ironSource’s services. Jason Richelson is the founder and chief strategy officer at ShopKeep, which began life as POS software provider and now offers hardware, payments, marketing, and analytics to SMB customers. Before ShopKeep, Richelson co-founded gourmet food and wine…

    Street Fight- 15 readers -
  • Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull

    … events, Doherty’s marketing tasks involve tracking which drinks are most popular at any given time, and placing additional emphasis on those drinks that might not be getting as much attention. “We typically run specialty sales for a week at a time to encourage customers to try new products. The carryover has been great,” he says. “Drinks that have been slower to sell have been pumped up.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Social Facebook Twitter- 9 readers -
  • ShopKeep’s Richelson: You Have to Specialize, Then Grow

    … to become all-in-one — or at least many-things-in-one — solutions. Cloud-based point-of-sale system ShopKeep, which began as POS software and now provides hardware, payments, marketing, and analytics, is an example of this trend. Founder Jason Richelson spoke recently about the company’s move beyond the software space and how cloud computing is changing…

    Street Fight- 15 readers -
  • 8 Things SMBs Should Consider Before Adopting Mobile Payments

    ….” (Nick Nayfack, Vantiv) 5. Would you be better served by other digital payment options? “Service-based businesses or marketplaces may not see the utility of accepting mobile payments for a few years. Those types of businesses would be better served by digital payment options that speed up their collections and payouts while lowering costs vis a vis…

    Stephanie Miles/ Street Fight- 11 readers -
  • Panel: Different Kinds of SMBs Require Different Kinds of Marketing

    …, including Joe Apfelbaum, co-founder and CEO of Ajax Union; Kevin Lee, founder at Didit Search Marketing; Claudio Schapsis, founder at Georillas; Sean Barkulis, director of strategic partnerships at ShopKeep. “The question we are trying to solve is how do you require and retain customers?” said Barkulis, kicking off the discussion with an age-old query…

    Street Fightin EMail- 11 readers -
  • ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

    …? Street Fight recently caught up with Norm Merritt, president and CEO of ShopKeep to talk about the software and cloud-based solutions that companies like his are providing to protect local businesses and their customers. A recent New York Times article talked about hackers going local, hitting small businesses in their efforts to steal customers…

    Street Fight- 20 readers -
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