Shopkick

  • Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

    …. The company is assembling a team of robotics and data-collection experts that will use drones to capture and update map information faster than its existing fleet of camera-and-sensor-ladened minivans. Openings and New Hires at Shopkick, OpenTable, WebsPlanet (Street Fight) Every two weeks, Geoff Michener covers some of the latest job changes taking…

    Street Fightin Google- 12 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … and its established client base which includes P&G, Unilever, Mondelez, Colgate, Revlon, Disney, Levi’s and HP. New SVP of People and Culture at OpenTable Scott Day, the former Head of Talent Strategy & Operations at Airbnb, will lead OpenTable’s people strategy globally as SVP of People and Culture. Prior to OpenTable and Airbnb, Day…

    Geoff Michener/ Street Fight- 13 readers -
  • The Physical World Is Eating the Web

    … search-centric ways to filter them and specify user intent. The physical web will also notably boost local augmented reality (AR) applications. One of AR’s bottlenecks is having enough geotagged data and content to show up in the “iron man” interface. The physical web could begin to seed that content. Another thing the physical web could do is bring…

    Michael Boland/ Street Fightin Paid Search Google- 13 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … incorporating more automated ad options alongside its own beacon partnership with companies like device maker Gimbal appealed to marketers like Taylor Guitars. The brand’s Road Show 2014 Campaign relied on Verve’s geo-fencing and “geo-aware” banner ads to attract audiences to events in Alpharetta, GA.; Englewood, CO.; and Toledo, OH. In addition…

    Street Fightin Display Mobile- 41 readers -
  • LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

    … On Location LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual 03 October 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top twi stories…

    Asif Khan/ Street Fight- 8 readers -
  • LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

    …. Futur Héritage – Remy Martin 8. Verizon’s Car Share 9. Partnership For A Healthier America – The Drink Up Fountain 10. Urban Airship launches “interactive push notifications” on iOS8 Special Guest Eli Portnoy of Thinknear brings his Location Score Index results (41:00) Deep-dive Discussions: 1. Macy’s and Shopkick – what’s the strategy? (45:40) 2. Creating the perfect customer experience to bring world of mouth and destination marketing success (53:50) …

    Asif Khan/ Street Fightin Google- 5 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    … at a time when many thought old school department stores were going the way of the dinosaurs and print newspapers. Not too many people predicted the venerable retail institution would partner up with a Silicon Valley startup to once again change the face of retail shopping. “Macy’s has been a trailblazer in omni-channel for many years already…

    Mason Lerner/ Street Fight- 6 readers -