Shopkick

    • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

      Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief Marketing Officer.

      Geoff Michener/ Street Fight- 11 readers -
    • Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

      A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google (Bloomberg) Apple plans to use drones and new indoor navigation features to improve its Maps service and catch longtime leader Google, according to people familiar with the matter.

      Street Fightin Google- 8 readers -
  • The Physical World Is Eating the Web

    … actually downloading a compatible app (like a branded retailer app or aggregator like Shopkick). Because most of these things are activated at the device-setting level, it requires about 26 taps to sync with a given beacon network. This is suffocating adoption, along with most retailers’ inability to verbalize a value tradeoff for entering…

    Michael Boland/ Street Fightin Paid Search Google- 10 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … as The Weather Company, whose flagship, The Weather Channel, consistently runs campaigns directly tied to geo-marketing. After all, what’s more location-centric than the weather and the needs that change with local conditions? On behalf of long-time client Ace Hardware, TWC teamed with location analytics company Placed, the brand decided on what ads to run…

    Street Fightin Display Mobile- 41 readers -
  • LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

    … of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests: Amit Shah of 1-800Flowers, Anthony Toguchi of Nestle, Sean Trepeta of Mobiquity Networks and Vikas Gupta of Factual. Top stories of the week (starts at 9:00) 1. SK Telecom buys Shopkick 2. Samsung + PayPal…

    Asif Khan/ Street Fight- 7 readers -
  • LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

    … Photopigeon; MoodMedia rolls out presence; Macy’s commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS’ interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index. This Week in Location Based Marketing…

    Asif Khan/ Street Fightin Google- 5 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 5 readers -
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