Shopkick

  • Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

    … and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab. If a recipe for a chocolate martini is trending online, for instance, Elit’s social team will whip up and post a picture of a chocolate drink within 24 hours. On Snapchat, Too, Publishers Are at the Mercy of the Platform (Digiday…

    Street Fightin Google- 14 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    ….. Tronc is looking for a manager of programmatic accounts. Freckle IoT is looking for a director of marketing to work out of the company’s NYC office. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fight- 14 readers -
  • The Physical World Is Eating the Web

    … actually downloading a compatible app (like a branded retailer app or aggregator like Shopkick). Because most of these things are activated at the device-setting level, it requires about 26 taps to sync with a given beacon network. This is suffocating adoption, along with most retailers’ inability to verbalize a value tradeoff for entering…

    Michael Boland/ Street Fightin Paid Search Google- 14 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    …. The geo-targeting tools generated 13,600 additional visits to Goodwill outlets for a 43 percent lift in store traffic. American Eagle Tries On iBeacons: American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October. The data revealed the percentage of Shopkick users visiting the fitting room more than doubled for those who…

    Street Fightin Display Mobile- 43 readers -
  • LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

    … On Location LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual 03 October 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top twi stories…

    Asif Khan/ Street Fight- 8 readers -
  • LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

    … Photopigeon; MoodMedia rolls out presence; Macy’s commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS’ interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index. This Week in Location Based Marketing…

    Asif Khan/ Street Fightin Google- 5 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 11 readers -
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