Shopkick

  • Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

    …. The company is assembling a team of robotics and data-collection experts that will use drones to capture and update map information faster than its existing fleet of camera-and-sensor-ladened minivans. Openings and New Hires at Shopkick, OpenTable, WebsPlanet (Street Fight) Every two weeks, Geoff Michener covers some of the latest job changes taking…

    Street Fightin Google- 16 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … and its established client base which includes P&G, Unilever, Mondelez, Colgate, Revlon, Disney, Levi’s and HP. New SVP of People and Culture at OpenTable Scott Day, the former Head of Talent Strategy & Operations at Airbnb, will lead OpenTable’s people strategy globally as SVP of People and Culture. Prior to OpenTable and Airbnb, Day…

    Geoff Michener/ Street Fight- 16 readers -
  • The Physical World Is Eating the Web

    … I’ve always been a big fan of Marc Andreessen, and particularly his mantra that software is eating the world. We’re now seeing that play out in local commerce in lots of ways. The framework could even be flipped: The world is eating software. The subject of innovation is increasingly atoms instead of bits. IoT blends the two, as do beacons…

    Michael Boland/ Street Fightin Paid Search Google- 17 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    …. The geo-targeting tools generated 13,600 additional visits to Goodwill outlets for a 43 percent lift in store traffic. American Eagle Tries On iBeacons: American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October. The data revealed the percentage of Shopkick users visiting the fitting room more than doubled for those who…

    Street Fightin Display Mobile- 44 readers -
  • LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

    … of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests: Amit Shah of 1-800Flowers, Anthony Toguchi of Nestle, Sean Trepeta of Mobiquity Networks and Vikas Gupta of Factual. Top stories of the week (starts at 9:00) 1. SK Telecom buys Shopkick 2. Samsung + PayPal…

    Asif Khan/ Street Fight- 9 readers -
  • LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

    … Photopigeon; MoodMedia rolls out presence; Macy’s commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS’ interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index. This Week in Location Based Marketing…

    Asif Khan/ Street Fightin Google- 5 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 13 readers -
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