• LBMA Podcast: Honda France, American Eagle, UpCurve buys Closely

    … LBMA Podcast: Honda France, American Eagle, UpCurve buys Closely November 10, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Honda France, American Eagle, Macallan, UpCurve buys Closely, Locus Labs + Acuity Brands, Amazon & Fexy Media, Lufthansa, Brandify. Case Study from Shopkick. …

    Asif Khan/ Street Fight- 10 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … and its established client base which includes P&G, Unilever, Mondelez, Colgate, Revlon, Disney, Levi’s and HP. New SVP of People and Culture at OpenTable Scott Day, the former Head of Talent Strategy & Operations at Airbnb, will lead OpenTable’s people strategy globally as SVP of People and Culture. Prior to OpenTable and Airbnb, Day…

    Geoff Michener/ Street Fight- 23 readers -
  • The Physical World Is Eating the Web

    … actually downloading a compatible app (like a branded retailer app or aggregator like Shopkick). Because most of these things are activated at the device-setting level, it requires about 26 taps to sync with a given beacon network. This is suffocating adoption, along with most retailers’ inability to verbalize a value tradeoff for entering…

    Michael Boland/ Street Fightin Paid Search Google- 18 readers -