Shopper Engagement

  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    … Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come…

    Street Fight- 11 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … a unique skill or value. Raman recalled when one employee, Birdzi’s embedded systems programmer, brought an unmatched value to the team about a year and a half ago. “He does the programming for our Bluetooth location stuff; he develops the analytics so when shoppers are walking through the store they are targeted with offers specific to them,” Raman…

    Street Fight- 18 readers -
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