Shopper Marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."According to Chris Hoyt "Shopper marketing [is] brand marketing in retail environment." Since it includes category management, displays, sales, packaging, promotion, research and marketing "Shopper marketing is the elephant in the room that nobody sees the same way.
Posts about Shopper Marketing
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … purchases made with a credit card or cash to the mobile devices of users using its app The integration will allow the company to measure the effectiveness of coupons, ads and even the layout of a store in generating sales. Introducing digital systems into stores could deeply affect the shopper marketing industry, which typically dealt with managing…

    Steven Jacobs/ Street Fight- 17 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    …, dramatically expanding the reach of consumer location data. Meanwhile, the number of publishers passing along ad requests to programmatic buying exchanges, which serve as the mine through which these companies extract most of their consumer data, has grown considerably. Brett Kohn, vice president of marketing at Thinknear, a San Francisco-based mobile…

    Steven Jacobs/ Street Fightin Mobile- 14 readers -
  • This is what brands really worry about

    … from having to educate some marketers on the importance of digital to not being able to adapt fast enough to not knowing how to accuratley assess ad tech vendors. Katrina Craigwell, head of global digital programming, GE Governance and structure. For a lot of big brands, digital is a big field that spans a lot of teams and who owns…

    John Mcdermott/ Digidayin Facebook- 6 readers -
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