Shopper Marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."According to Chris Hoyt "Shopper marketing [is] brand marketing in retail environment." Since it includes category management, displays, sales, packaging, promotion, research and marketing "Shopper marketing is the elephant in the room that nobody sees the same way.
Posts about Shopper Marketing
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … place. But with the introduction of the Apple Watch, that dream may have a second chance. Marsh Supermarkets is working with Los Angeles-based startup InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to shopper’s wrists. Shoppers with the Marsh app…

    Steven Jacobs/ Street Fight- 15 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    … but the market for an offline analytics business undoubtedly exists. Businesses spend billions in shopper marketing and consumer research each year and the methods mostly remain extremely inefficient. The question for mobile advertising firms is whether the opportunity is big enough. Steven Jacobs is Street Fight’s deputy editor. Find out more about…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • This is what brands really worry about

    … to be mobile first or responsive. We can’t turn things around fast enough. Robyn Phelan, senior marketing manager, Palms Getting upper management to understand what the digital team does. I do more than just Facebook. They say they want data on what we’re doing, and then they say they want more data. And then we don’t get the necessary budget. Jillian…

    John Mcdermott/ Digidayin Facebook- 3 readers -
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