Shopper Marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."According to Chris Hoyt "Shopper marketing [is] brand marketing in retail environment." Since it includes category management, displays, sales, packaging, promotion, research and marketing "Shopper marketing is the elephant in the room that nobody sees the same way.
Posts about Shopper Marketing
  • Could the Mobile Ad Industry Spin off a Data Business?

    … but the market for an offline analytics business undoubtedly exists. Businesses spend billions in shopper marketing and consumer research each year and the methods mostly remain extremely inefficient. The question for mobile advertising firms is whether the opportunity is big enough. Steven Jacobs is Street Fight’s deputy editor. Find out more about…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • This is what brands really worry about

    …, and some older executives still see digital as a Millennial medium and have not necessarily adopted it. So it’s really about making sure they understand the value of it. Bailey Doyle, group manager of national shopper marketing, Clorox We’re always one step behind. You start designing a website, and then you find out the website has…

    John Mcdermott/ Digidayin Facebook- 2 readers -