Shopper Marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."According to Chris Hoyt "Shopper marketing [is] brand marketing in retail environment." Since it includes category management, displays, sales, packaging, promotion, research and marketing "Shopper marketing is the elephant in the room that nobody sees the same way.
Posts about Shopper Marketing
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … When Apple launched the iPhone eight years ago, many envisioned a world where relevant content and offers would fortuitously appear on our devices as walked down the street. That future has never really materialized in the years since — as it turns out, people do not want an unsolicited coupon to that Starbucks around the corner in the first…

    Steven Jacobs/ Street Fight- 17 readers -
  • Could the Mobile Ad Industry Spin off a Data Business?

    …, dramatically expanding the reach of consumer location data. Meanwhile, the number of publishers passing along ad requests to programmatic buying exchanges, which serve as the mine through which these companies extract most of their consumer data, has grown considerably. Brett Kohn, vice president of marketing at Thinknear, a San Francisco-based mobile…

    Steven Jacobs/ Street Fightin Mobile- 12 readers -
  • This is what brands really worry about

    … Digital advertising may be growing, but many brands are still ill-equipped, or just downright unwilling, to making it an integral component of their marketing plans. We asked brands at the Digiday Brand Summit in Deer Valley, Utah, the same question: “What is the biggest internal challenge brands face in adapting to digital?” The answers ranged…

    John Mcdermott/ Digidayin Facebook- 5 readers -
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