Shoppers

  • Getting Personal in a Crowded World

    … with their prospects and which don’t, ultimately enabling them to eliminate the non-relevant offers, hone outreach and become a reliable source of information and products for each individual consumer. Shoppers are busy, and if they know one brand will be delivering exactly what they want based on previous purchases and interests, that’s the brand they’re…

    Marketing Technology Blog- 11 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … by 2017, when it will account for 10% of all retail sales. The explosion of digital devices and media, open information, real-time word of mouth, and same-day delivery illustrate the landscape is still being created. Today's shopper is different. The old paradigm days of browsing aisles, reading box sides, and asking questions of store associates…

    Jonathan Opdyke/ Marketing Land- 7 readers -
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