Shoppers

  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … a ubiquitous cross-retailer network on the principles of search engine marketing, married with native ad formats within the retailers' search results. The closest alternatives would be Google's Product Listing Ads or Amazon's Product Ads and Sponsored Products, all of which look and function like the content shoppers have become accustomed to engaging…

    Jonathan Opdyke/ Marketing Land- 7 readers -
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