• Getting Personal in a Crowded World

    … with their prospects and which don’t, ultimately enabling them to eliminate the non-relevant offers, hone outreach and become a reliable source of information and products for each individual consumer. Shoppers are busy, and if they know one brand will be delivering exactly what they want based on previous purchases and interests, that’s the brand they’re…

    Marketing Technology Blog- 7 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow. In fact, in its report, "US Online Retail Forecast, 2012 To 2017," Forrester predicts that e-commerce will reach $371 billion…

    Jonathan Opdyke/ Marketing Land- 5 readers -
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