Shoppers

  • Getting Personal in a Crowded World

    … with their prospects and which don’t, ultimately enabling them to eliminate the non-relevant offers, hone outreach and become a reliable source of information and products for each individual consumer. Shoppers are busy, and if they know one brand will be delivering exactly what they want based on previous purchases and interests, that’s the brand they’re…

    Marketing Technology Blog- 7 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … a ubiquitous cross-retailer network on the principles of search engine marketing, married with native ad formats within the retailers' search results. The closest alternatives would be Google's Product Listing Ads or Amazon's Product Ads and Sponsored Products, all of which look and function like the content shoppers have become accustomed to engaging…

    Jonathan Opdyke/ Marketing Land- 5 readers -
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