• Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 10 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … the pages of Google Shopping. Unless a brand has an aggressive direct sales strategy, it's often counterproductive for a brand to go head-to-head against the retailers that sell its products. Amazon and HookLogic programs both focus more on competition between manufacturers. Managing our Retail Search Exchange has given us unique visibility…

    Jonathan Opdyke/ Marketing Land- 6 readers -
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