Shoppers

  • Getting Personal in a Crowded World

    … into three steps: acquisition, activation and activity. Acquisition – is all about getting customer attention on the products and obtaining new customers, which means reaching potential buyers in the broader market with proactive marketing, channel partnerships, ads and offers. Activation – the retailer focuses on getting the customers…

    Marketing Technology Blog- 11 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … by 2017, when it will account for 10% of all retail sales. The explosion of digital devices and media, open information, real-time word of mouth, and same-day delivery illustrate the landscape is still being created. Today's shopper is different. The old paradigm days of browsing aisles, reading box sides, and asking questions of store associates…

    Jonathan Opdyke/ Marketing Land- 10 readers -
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