Shopping Ads

  • Google’s Large Product Listing Ad & Knowledge Panel Hybrid Ads

    … Google is testing an unusual new Product Listing Ad (aka shopping ad) and it is the largest ad that has ever appeared in their search results. The PLA is a cross between a Knowledge Panel and a PLA and it completely dominates the right hand side of the search results for the searches it appears on. It has the sponsored tag at the top, followed…

    Jennifer Slegg/ The SEM Postin Google- 43 readers -
  • Google’s PLA Buy Button in Search Results Imminent

    … Shopping Ads (now officially known as Product Listing Ads) first surfaced earlier this month with a speculated launch date in of a few weeks. The button is seen as a direct attack on Amazon’s popularity but also as a way for searchers to purchase directly from the Google search results, without even having to go to the seller’s site. The transaction…

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
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