Shopping Ads

  • Google’s Large Product Listing Ad & Knowledge Panel Hybrid Ads

    … Google is testing an unusual new Product Listing Ad (aka shopping ad) and it is the largest ad that has ever appeared in their search results. The PLA is a cross between a Knowledge Panel and a PLA and it completely dominates the right hand side of the search results for the searches it appears on. It has the sponsored tag at the top, followed…

    Jennifer Slegg/ The SEM Postin Google- 29 readers -
  • Google’s PLA Buy Button in Search Results Imminent

    … of the loop, but there’s no certainty that you’ll see a lot of big-name stores signing on right away.” However, with Google being Google, it would be surprising to not see some big name retailers at least test out the new buy button to see if it increases sales. The rumors reported that the “buy button” would be exclusively for mobile only, however The post Google’s PLA Buy Button in Search Results Imminent appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 7 readers -
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