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… that could provide Bing with a much needed lifeline, the answer is Shopping/Product Listing campaigns. Bing already introduced this in the US last year with some promising initial results, but sadly there is no date for a possible launch in Europe (although I believe it is very likely to happen at some point soon). The success of the PLA campaign format…
When setting up shopping campaigns in Google Adwords, the product data is key if you are to make it a success. With the Christmas season firmly upon us you will want to ensure that you have everything in place to maximize exposure for your products to get those extra sales. Accuracy is everything To do this it is crucial that your product data is as accurate as possible.