Shopping Campaigns

    • The Complete Google AdWords Shopping Campaign Settings Breakdown

      May 17, 2017 When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse in ...

      PPC Heroin Paid Search Google- 12 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 21 readers -
  • Give Your Product Feed The Attention It Deserves

    … and optimization of the product feed. For advertisers with 1000s of products, deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance. Most often this resource comes in the form of a feed provider. These providers offer an end-to-end solution from feed creation…

    Matt Umbro/ PPC Hero- 12 readers -
  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 28 readers -
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