Shopping Campaigns

    • 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts

      Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don’t even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting ...

      Jacob Brown/ PPC Heroin Paid Search- 6 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … Shopping strategy is leaner, however, priority settings become more critical if an account has multiple Shopping campaigns. With these settings, advertisers are allowed the choice of low, medium, and high priorities. Priorities are scaled in terms of how you want Google to interpret which campaigns are most important…

    PPC Heroin Paid Search Google- 19 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 22 readers -
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