Shopping Campaigns

  • Give Your Product Feed The Attention It Deserves

    … and optimization of the product feed. For advertisers with 1000s of products, deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance. Most often this resource comes in the form of a feed provider. These providers offer an end-to-end solution from feed creation…

    Matt Umbro/ PPC Hero- 11 readers -
  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 25 readers -
  • Forgot to Transition Your AdWords PLAs? Here’s What Happens

    … warns that some settings and bids might not be carried over due to technical limitations. However, they will carry over whether a campaign is enabled or paused. Once the auto-upgrade takes place, the regular PLAs will stop serving impressions and you will receive email notification of the changes. The auto-upgrade from regular Product Listing…

    Jennifer Slegg/ The SEM Postin Paid Search- 9 readers -
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