Shopping Campaigns

  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … May 17, 2017 When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious…

    PPC Heroin Paid Search Google- 15 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure…

    PPC Heroin Paid Search- 22 readers -
  • Give Your Product Feed The Attention It Deserves

    … At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload…

    Matt Umbro/ PPC Hero- 14 readers -
  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 29 readers -
  • 5 Mistakes to Avoid in a Google Shopping Campaign

    Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up.

    Rocco Baldassarre/ Search Engine Journal- 10 readers -
  • Forgot to Transition Your AdWords PLAs? Here’s What Happens

    … warns that some settings and bids might not be carried over due to technical limitations. However, they will carry over whether a campaign is enabled or paused. Once the auto-upgrade takes place, the regular PLAs will stop serving impressions and you will receive email notification of the changes. The auto-upgrade from regular Product Listing…

    Jennifer Slegg/ The SEM Postin Paid Search- 19 readers -
  • The Clix Marketing Blog’s Weekly #PPC News & Views: July 18, 2014

    … Delivery Status Insight: Bing continues to deliver Googley types of stats. The newest round includes estimated bid suggestions and more in depth status reports as columns in the Bing Ads interface. Google AdWords A simpler way to manage your business locations in AdWords: Location extensions just got upgraded to work seamlessly with your Google My Business account. Scale your Shopping campaigns with bulk uploads and AdWords Editor: Let’s be honest, the title kinda says it all. Check out the post for details. …

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search SEO- 6 readers -
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