Shopping Campaigns

    • Avoid These Common PPC Shopping Strategy Mistakes

      April 11, 2017 With all the new features for Shopping product feeds, extensions, and labels, it’s easy to overlook the basics of what makes Shopping campaigns successful for ecommerce accounts. The oversights listed below are common with new accounts at Hanapin Marketing. Avoid these to develop a sophisticated Shopping campaign structure and increase overall performance.

      PPC Heroin Paid Search- 18 readers -
  • Give Your Product Feed The Attention It Deserves

    … conversion paths that had at least two touch points. For example, a user may have typed in a generic query and clicked our ad. Two days later that user remembered the brand name, typed in the query, and clicked the brand ad to convert. The generic query would get the assist while the brand term would be attributed the last click conversion. I took…

    Matt Umbro/ PPC Hero- 12 readers -
  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 27 readers -
  • 5 Mistakes to Avoid in a Google Shopping Campaign

    Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up.

    Rocco Baldassarre/ Search Engine Journal- 10 readers -
  • Forgot to Transition Your AdWords PLAs? Here’s What Happens

    … warns that some settings and bids might not be carried over due to technical limitations. However, they will carry over whether a campaign is enabled or paused. Once the auto-upgrade takes place, the regular PLAs will stop serving impressions and you will receive email notification of the changes. The auto-upgrade from regular Product Listing…

    Jennifer Slegg/ The SEM Postin Paid Search- 13 readers -