Shopping Cart

  • The Impact of Secure Payment Solutions on Online Shopping

    … in the decision. Trust – whether or not the vendor you’re buying from can be trusted… from payment, to delivery, to returns, etc. The fear of online shopping has been overcome in the last few years, even from mobile devices. However, the average cart abandonment rate is 68.63% Tweet This!, providing a lot more opportunity for ecommerce vendors…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]

    … for can directly impact how fast or slowly their pages load. E-retailers lose up to $4 TRILLION dollars each year via shopping cart abandonment, and one of most frequent causes for cart abandonment is a slow checkout process. Avoiding a Slow Checkout Flow You can control checkout flow to an extent by limiting the amount of information customers…

    Growmap- 25 readers -
  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    … hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can…

    Inside Facebookin How To's- 19 readers -
  • Thrive Market’s Shopping Cart is Brilliantly Enticing

    …. After finding some healthy snacks, I added a few to my shopping cart. I clicked the basket to see how many items I had in there and was blown away by what I saw next. Notice the very bottom of the cart? As I began to float my mouse over the Check Out button, directly beneath it states: Add $2 to your cart and get free shipping! They got me. I…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 12 steps to write a sales page for your first product

    … recommend OptimizePress). But the basics are simple: Use lots of headings Keep paragraphs very short Break text up into lists (like this one) Add several striking images Add your button In order to take money and deliver a product, you need a shopping cart. I have another post about inexpensive shopping carts here. You configure your shopping cart to work…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • 3 Simple Tips To Obliterate Shopping Cart Abandonment

    … consumers leave filled shopping carts. There are a number of reasons why this happens, including a large percentage that has no intention of actually buying anything at that time. They may be doing a little product research, checking prices or simply window shopping. To help close these sales, it’s essential to have an overall shopping cart…

    Mad Lemmingsin EMail- 18 readers -
  • Cyber Monday Madness – Is Your eStore Ready?

    … shoppers walk away from their shopping carts. This is a huge number of potential customers! Click To Tweet While we can’t understand why every single shopper chose to halt a sale, we can try to convert a portion of those customers. That’s why it’s essential to have an abandoned cart strategy. Ecommerce platforms (the systems that host your eStore…

    Growmap- 14 readers -
  • Do You Sell Online? Want To?

    … (c) Can Stock Photo Building an eCommerce website or simply adding an online shopping cart to an existing site can seem like an overwhelming task. There are so many options available including: selling on popular online marketplaces (like eBay, Etsy or Amazon’s Handmade Marketplace), adding WordPress plugins to an existing site, using…

    Sherryl Perry/ Keep Up With The Web- 27 readers -
  • Essential eCommerce Industry Stats For Abandonment

    … For many years, shopping cart abandonment has been a growing problem for eCommerce retailers. According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%. Translated into simpler terms, that means nearly 70 out of 100 people who fill their shopping carts on your website never come back to finish…

    Jon Correll/ conversionvoodoo.com- 19 readers -
  • 5 Awesome Tools To Skyrocket Your Ecommerce Conversions

    … as a result of the marketing, analytics, and SEO tools that come as a part of the package. This all-in-one ecommerce website builder provides almost everything you need to efficiently manage your business and satisfy your customers, including an easy-to-use shopping cart with tools to help you track sales and manage inventory. In addition, their SEO…

    Yoav Vilner/ The Daily Egg- 17 readers -
  • Cart Abandonment a Huge Problem for Mobile

    … MarketLive has recently released a new report about digital marketing and it had some pretty grim news for those of us who use mobile in their marketing (which should be everyone). The report found that approximately 90% of all ‘shopping carts’ are abandoned when people are using smart phones to shop online. This means that even though millions…

    Michael Levanduski/ KJ Rocker- 2 readers -
  • E-commerce Psychology: Is Your Site’s Design Losing Customers?

    … and ubiquitous search bar at every page to make navigation easier. Always show suggested products similar to the ones viewed by the customer. If possible, maintain past browsing history of the customer. This allows you to suggest products based on them and offer a personalized shopping experience. Display your security certificates, such as that of Verisign…

    Owen Andrew/ Rise to the Top- 23 readers -
  • 4 Important Checkout Lessons From Frys.com

    … something up at one of Fry’s stores. The In-store Pickup button in the lower right generated the error. This is one of the most important buttons on the site, doubly so near Christmas when shipping gifts becomes an iffy proposition. Fry’s has gone to in the hopes of getting visitors to click this. It’s a shame it doesn’t work all the time. We were…

    Brian Massey/ The Conversion Scientist- 11 readers -
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