Shopping Experience

  • The New ABC’s of Retail: Always Be Connecting

    … Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … a ubiquitous cross-retailer network on the principles of search engine marketing, married with native ad formats within the retailers' search results. The closest alternatives would be Google's Product Listing Ads or Amazon's Product Ads and Sponsored Products, all of which look and function like the content shoppers have become accustomed to engaging…

    Jonathan Opdyke/ Marketing Land- 5 readers -
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