Shopzilla operates a portfolio of shopping web sites, with greatest experience as a price comparison service. Founded in June 1996 by Farhad Mohit and Henri Asseily as Binary Compass Enterprises, the company changed its name to BizRate.com in January 1999. The company launched the website Shopzilla in November 2004, which then became the company name too.The company's mission is to enable shoppers to find, compare and buy anything, sold by virtually anyone, anywhere. In September 2009, Shopzilla sites attracted over 19 million unique visitors in the U.S. according to comScore. Shopzilla also operates the BizRate.