Short-Form

  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … remains the biggest presence in mobile video, accounting for an incredible 50-70% of all video-based traffic across most mobile phone networks. Netflix accounts for around 10-20%. And tablets rather than smartphones are associated with the predicted higher share of online video traffic. Ericsson asserts that while tablets and smartphones are used…

    Carla Marshall/ ReelSEOin YouTube- 13 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    …. According to Pew, total engaged time (time spent scrolling, clicking or tapping) with news stories 1,000 words and longer averaged about twice that with stories of 101 to 999 words—123 seconds, compared with 57 seconds. Pew added that while 76 percent of the articles it studied were of the shorter variety, long-form stories attracted visitors…

    David Cohen/ AllFacebookin Social Facebook Twitter- 11 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … According to the latest report from Ooyala, 46% of all video plays in Q4 2015 were on mobile devices like tablets and smartphones. In fact, tablet and smartphone video consumption grew 35% in the past year and have grown 170% since 2013. So, video marketers might assume that mobile devices are driving the trends in the digital video marketing…

    Greg Jarboe/ ReelSEO- 14 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    … ideal viewers with content they are sure to enjoy. But which Facebook video ad formats are the most effective? In our research to find the top performing video ads on Facebook, the Videospot team looked at pages from national brands, media companies, and even local business. We evaluated the success of the video ads based on their publicly…

    ReelSEOin Social Facebook- 18 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … from the original creators’ Vine page. Given the current nature of Facebook video, the heavy reward for Day One uploads and it skewing that content toward short form, Facebook provides the perfect opportunity for not just compilation pages, but Vine creators themselves to capitalize from a double posting of their own work. It helps open their work…

    Andy Smith/ ReelSEOin Social Facebook- 10 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … strategy. If anything, the platform offers up some incredibly unique opportunities for promotion, if you know what to do, and understand how viewers respond to, and engage with, the social video platform. Is Vine Worth the Time for Branded Video Content? Yes! As with any type of video marketing, you don't have to have a million-dollar budget to make…

    Carla Marshall/ ReelSEOin Social Content- 17 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … Normally, I listen to my music on Spotify when I’m on the run (and by run I mean sit in my car) and pull up YouTube if I’m at my home office. Last November YouTube launched its streaming music service, Music Key in hopes of influencing behavior like mine, and while the service is still in beta, it is believed that YouTube rolled-out the feature…

    Andy Smith/ ReelSEOin Social Content YouTube- 20 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … totally worth reading for the comments from readers who took it just a bit too seriously. #2 Arbys: Short-form videos work really well when they are crisp, clear and use an addictive backing track. This pita promotion from Arbys borrows heavily from Pacman, including the oh-so-familiar soundtrack to a generation. #3 SamsungMobileUS: Talking of jaunty…

    Carla Marshall/ ReelSEOin Social- 25 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … design is a very big deal for websites these days, and if you are hosting videos on your own site, then think about how viewers access video landing pages via their mobiles. Your unique video landing pages for mobile viewers should be a more trimmed-down version so they get the full value of the player without missing out on the extra text and images…

    Carla Marshall/ ReelSEOin YouTube- 15 readers -
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    … In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of , featured superstar…

    Carla Marshall/ ReelSEOin Social- 3 readers -
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