Short-Form

  • Facebook Users Find Video 5x More Engaging Than Images

    … participant’s’ life. The 114 participants were aged 18-30 and watched short-form (under ten minutes) online video content and ads at least once a month. Facebook IQ also enlisted Kantar Media to conduct a study of 1,999 people from across the UK and UAE who were over 18 years of age and who watched short-form video content monthly. The goal of this study…

    ReelSEOin Social Facebook- 20 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … equally for watching short-form video content, viewers are turning to their tablets to consume longer form video clips. Teens Turning to Mobile to Watch Video Content The study reports a 'significant increase' in the share of video traffic via mobile devices as viewers gradually change their viewing habits from traditional TV to streaming content via…

    Carla Marshall/ ReelSEOin YouTube- 33 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    …. According to Pew, total engaged time (time spent scrolling, clicking or tapping) with news stories 1,000 words and longer averaged about twice that with stories of 101 to 999 words—123 seconds, compared with 57 seconds. Pew added that while 76 percent of the articles it studied were of the shorter variety, long-form stories attracted visitors…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    …, is being delivered over the top. Everything from episodic TV to longer dramas, movies, news and sports has become regular fare online. Still, a vast amount of short-form content is being consumed on mobile devices, an almost made-to-order delivery system that better matches up with modern lifestyles. The price of data is coming down, and operators…

    Greg Jarboe/ ReelSEO- 28 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    …. In this article, I’ll examine those formats and break down the key takeaways from each so that you can expand your reach beyond YouTube to effectively engage an audience on Facebook. Let's take a look at the first format: #1 Educational/Informational Shorts These fast-paced, short-form instructional videos have been made popular by media giants BuzzFeed…

    ReelSEOin Social Facebook- 26 readers -
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