Short-Form

  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Highlights…

    Carla Marshall/ ReelSEOin YouTube- 21 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … seconds when they come via Twitter. Those figures are 51 percent and 58 percent, respectively, for shorter-form stories. Late-night and morning are the times of the day with the highest engagement: Readers spend 128 seconds on stories 1,000 words or longer and 60 seconds on those shorter than 1,000 words late at night, and the morning figures…

    David Cohen/ AllFacebookin Social Facebook Twitter- 18 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … increasingly are designing new ways to deliver more content without eating up subscribers’ data. U.S. operators AT&T and Verizon, for example, are experimenting with sponsored content, where content owners pay to offset a user’s data consumption, and SVOD companies like Netflix continue to develop bandwidth-saving codecs to better compress…

    Greg Jarboe/ ReelSEO- 17 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    … software is easy to come by but the same effect is made possible using any linear editor. Keyframing in Premiere or Final Cut works nicely while the camera in tool in After Effects can really set your video ad apart. Popular Gifs use a collection of still images that are animated inside a larger context. Use sound effects and stunning lens filters…

    ReelSEOin Social Facebook- 22 readers -
  • How Buzzfeed is Taking Over the World - One Video at a Time

    … content creators in the online video space. It produces around 50 pieces of video content a week, and is creating short-form, mid-length, and long-form content not only for its own properties, but with major industry collaborators. BuzzFeed CEO Peretti has made it clear that he wants to extend the brand's reach to TV and film, and with a recent $200M cash injection from NBCUniversal, the Comcast owned TV and film giant, we can expect to see Buzzfeed content make its mark beyond the Internet. …

    Carla Marshall/ ReelSEOin Social Facebook How To's YouTube- 52 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … approaches working like a dream for many. The first is to make a compilation video, which has been doing well on YouTube for quite some time. The other approach, which has been working increasingly well as of late, is for Facebook users to re-upload Vines directly to the site, one at a time. Some may point to this as content theft or freebooting…

    Andy Smith/ ReelSEOin Social Facebook- 13 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … strategy. If anything, the platform offers up some incredibly unique opportunities for promotion, if you know what to do, and understand how viewers respond to, and engage with, the social video platform. Is Vine Worth the Time for Branded Video Content? Yes! As with any type of video marketing, you don't have to have a million-dollar budget to make…

    Carla Marshall/ ReelSEOin Social Content- 19 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 26 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … April had two of the easiest tent-pole events to create innovative and compelling video content around, April Fools and Easter. Many brands did just that and we have chosen 11 of the best branded Vines & Instagram Videos from the last month that celebrated both occasions, along with others that brought us hacks, product launches…

    Carla Marshall/ ReelSEOin Social- 25 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 24 readers -
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    … In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of , featured superstar…

    Carla Marshall/ ReelSEOin Social- 3 readers -
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