Short-Form

  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … equally for watching short-form video content, viewers are turning to their tablets to consume longer form video clips. Teens Turning to Mobile to Watch Video Content The study reports a 'significant increase' in the share of video traffic via mobile devices as viewers gradually change their viewing habits from traditional TV to streaming content via…

    Carla Marshall/ ReelSEOin YouTube- 18 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    …. According to Pew, total engaged time (time spent scrolling, clicking or tapping) with news stories 1,000 words and longer averaged about twice that with stories of 101 to 999 words—123 seconds, compared with 57 seconds. Pew added that while 76 percent of the articles it studied were of the shorter variety, long-form stories attracted visitors…

    David Cohen/ AllFacebookin Social Facebook Twitter- 14 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    …, is being delivered over the top. Everything from episodic TV to longer dramas, movies, news and sports has become regular fare online. Still, a vast amount of short-form content is being consumed on mobile devices, an almost made-to-order delivery system that better matches up with modern lifestyles. The price of data is coming down, and operators…

    Greg Jarboe/ ReelSEO- 16 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    … ideal viewers with content they are sure to enjoy. But which Facebook video ad formats are the most effective? In our research to find the top performing video ads on Facebook, the Videospot team looked at pages from national brands, media companies, and even local business. We evaluated the success of the video ads based on their publicly…

    ReelSEOin Social Facebook- 20 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … Sometimes it seems that there is just too much video content to keep track of online. You have YouTube, Facebook, Snapchat, Vine, Instagram, Dailymotion, Vimeo, Twitter, Yahoo . . . the list goes on and on. Creators will tell you it’s difficult getting discovered on any platform these days with the oversaturation of content. That’s why the rise…

    Andy Smith/ ReelSEOin Social Facebook- 13 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … strategy. If anything, the platform offers up some incredibly unique opportunities for promotion, if you know what to do, and understand how viewers respond to, and engage with, the social video platform. Is Vine Worth the Time for Branded Video Content? Yes! As with any type of video marketing, you don't have to have a million-dollar budget to make…

    Carla Marshall/ ReelSEOin Social Content- 18 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 22 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … totally worth reading for the comments from readers who took it just a bit too seriously. #2 Arbys: Short-form videos work really well when they are crisp, clear and use an addictive backing track. This pita promotion from Arbys borrows heavily from Pacman, including the oh-so-familiar soundtrack to a generation. #3 SamsungMobileUS: Talking of jaunty…

    Carla Marshall/ ReelSEOin Social- 25 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … On this week's Creator's Tip, we are joined by Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile. He shares some very useful tips on how to optimize video content for mobile devices and on-the-move consumption. Three Best Practices for Mobile Video Optimization Mobile video…

    Carla Marshall/ ReelSEOin YouTube- 20 readers -
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    … In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of , featured superstar…

    Carla Marshall/ ReelSEOin Social- 3 readers -
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