Short-Form

  • Facebook Users Find Video 5x More Engaging Than Images

    … on the site? Facebook says yes, at least for citizens of the United Kingdom and United Arab Emirates. In a recent video released by Facebook IQ, the social networking platform explained how it conducted a study of participants in the UK and UAE and discovered people in those regions of the world gazed at video content on Facebook and Instagram 5x longer…

    ReelSEOin Social Facebook- 17 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … equally for watching short-form video content, viewers are turning to their tablets to consume longer form video clips. Teens Turning to Mobile to Watch Video Content The study reports a 'significant increase' in the share of video traffic via mobile devices as viewers gradually change their viewing habits from traditional TV to streaming content via…

    Carla Marshall/ ReelSEOin YouTube- 31 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … seconds when they come via Twitter. Those figures are 51 percent and 58 percent, respectively, for shorter-form stories. Late-night and morning are the times of the day with the highest engagement: Readers spend 128 seconds on stories 1,000 words or longer and 60 seconds on those shorter than 1,000 words late at night, and the morning figures…

    David Cohen/ AllFacebookin Social Facebook Twitter- 18 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    …, is being delivered over the top. Everything from episodic TV to longer dramas, movies, news and sports has become regular fare online. Still, a vast amount of short-form content is being consumed on mobile devices, an almost made-to-order delivery system that better matches up with modern lifestyles. The price of data is coming down, and operators…

    Greg Jarboe/ ReelSEO- 22 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    …. In this article, I’ll examine those formats and break down the key takeaways from each so that you can expand your reach beyond YouTube to effectively engage an audience on Facebook. Let's take a look at the first format: #1 Educational/Informational Shorts These fast-paced, short-form instructional videos have been made popular by media giants BuzzFeed…

    ReelSEOin Social Facebook- 24 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … from the original creators’ Vine page. Given the current nature of Facebook video, the heavy reward for Day One uploads and it skewing that content toward short form, Facebook provides the perfect opportunity for not just compilation pages, but Vine creators themselves to capitalize from a double posting of their own work. It helps open their work…

    Andy Smith/ ReelSEOin Social Facebook- 22 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … strategy. If anything, the platform offers up some incredibly unique opportunities for promotion, if you know what to do, and understand how viewers respond to, and engage with, the social video platform. Is Vine Worth the Time for Branded Video Content? Yes! As with any type of video marketing, you don't have to have a million-dollar budget to make…

    Carla Marshall/ ReelSEOin Social Content- 25 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 33 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … totally worth reading for the comments from readers who took it just a bit too seriously. #2 Arbys: Short-form videos work really well when they are crisp, clear and use an addictive backing track. This pita promotion from Arbys borrows heavily from Pacman, including the oh-so-familiar soundtrack to a generation. #3 SamsungMobileUS: Talking of jaunty…

    Carla Marshall/ ReelSEOin Social- 26 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 31 readers -
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