Short-Form

  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … phone networks28B mobile devices will be connected by 2021, Internet of Things will account for 16B of them The Growth of Mobile Video Traffic: 2016 to 2021 The reports states that it's the increased practice of embedding video content on web pages and social network feeds that is helping to drive the growth in traffic and consumption. YouTube…

    Carla Marshall/ ReelSEOin YouTube- 15 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … of journalism research Amy Mitchell said in a release introducing the study: These findings suggest that on small, phone-sized screens, the public does not automatically turn away from an article at a certain point in time or reject digging into a longer-length news article. Instead, the average user tends to stay engaged past the point of where short…

    David Cohen/ AllFacebookin Social Facebook Twitter- 14 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … were longer than 10 minutes — Millennials are at it again.Larger screens continue to get the lion’s share of video views for content over 10 minutes long, with that format making up 74% of all video watched on connected TVs (CTV) in the fourth quarter.Tablet use for content 10–30 minutes in length grew for the third consecutive quarter to 21…

    Greg Jarboe/ ReelSEO- 14 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    … ideal viewers with content they are sure to enjoy. But which Facebook video ad formats are the most effective? In our research to find the top performing video ads on Facebook, the Videospot team looked at pages from national brands, media companies, and even local business. We evaluated the success of the video ads based on their publicly…

    ReelSEOin Social Facebook- 19 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … Sometimes it seems that there is just too much video content to keep track of online. You have YouTube, Facebook, Snapchat, Vine, Instagram, Dailymotion, Vimeo, Twitter, Yahoo . . . the list goes on and on. Creators will tell you it’s difficult getting discovered on any platform these days with the oversaturation of content. That’s why the rise…

    Andy Smith/ ReelSEOin Social Facebook- 11 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … well across social media, means that this short-form video platform can form an incredibly powerful piece of any video marketing strategy. So, how to best take advantage of it to engage with as many viewers as possible? #1 Use Vine as a Teaser for Longer-form Content Some brands are really excelling at using micro-video to give the viewer a taste…

    Carla Marshall/ ReelSEOin Social Content- 17 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 22 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … totally worth reading for the comments from readers who took it just a bit too seriously. #2 Arbys: Short-form videos work really well when they are crisp, clear and use an addictive backing track. This pita promotion from Arbys borrows heavily from Pacman, including the oh-so-familiar soundtrack to a generation. #3 SamsungMobileUS: Talking of jaunty…

    Carla Marshall/ ReelSEOin Social- 25 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 20 readers -
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    … In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of , featured superstar…

    Carla Marshall/ ReelSEOin Social- 3 readers -
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