Short-Form

  • Facebook Users Find Video 5x More Engaging Than Images

    … on the site? Facebook says yes, at least for citizens of the United Kingdom and United Arab Emirates. In a recent video released by Facebook IQ, the social networking platform explained how it conducted a study of participants in the UK and UAE and discovered people in those regions of the world gazed at video content on Facebook and Instagram 5x longer…

    ReelSEOin Social Facebook- 19 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Highlights…

    Carla Marshall/ ReelSEOin YouTube- 33 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    …. According to Pew, total engaged time (time spent scrolling, clicking or tapping) with news stories 1,000 words and longer averaged about twice that with stories of 101 to 999 words—123 seconds, compared with 57 seconds. Pew added that while 76 percent of the articles it studied were of the shorter variety, long-form stories attracted visitors…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … According to the latest report from Ooyala, 46% of all video plays in Q4 2015 were on mobile devices like tablets and smartphones. In fact, tablet and smartphone video consumption grew 35% in the past year and have grown 170% since 2013. So, video marketers might assume that mobile devices are driving the trends in the digital video marketing…

    Greg Jarboe/ ReelSEO- 25 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    …. In this article, I’ll examine those formats and break down the key takeaways from each so that you can expand your reach beyond YouTube to effectively engage an audience on Facebook. Let's take a look at the first format: #1 Educational/Informational Shorts These fast-paced, short-form instructional videos have been made popular by media giants BuzzFeed…

    ReelSEOin Social Facebook- 26 readers -
  • How Buzzfeed is Taking Over the World - One Video at a Time

    … content creators in the online video space. It produces around 50 pieces of video content a week, and is creating short-form, mid-length, and long-form content not only for its own properties, but with major industry collaborators. BuzzFeed CEO Peretti has made it clear that he wants to extend the brand's reach to TV and film, and with a recent $200M cash injection from NBCUniversal, the Comcast owned TV and film giant, we can expect to see Buzzfeed content make its mark beyond the Internet. …

    Carla Marshall/ ReelSEOin Social Facebook How To's YouTube- 66 readers -
  • Why Vine Compilations are Taking Off on Facebook

    … approaches working like a dream for many. The first is to make a compilation video, which has been doing well on YouTube for quite some time. The other approach, which has been working increasingly well as of late, is for Facebook users to re-upload Vines directly to the site, one at a time. Some may point to this as content theft or freebooting…

    Andy Smith/ ReelSEOin Social Facebook- 24 readers -
  • Is Vine Worth the Time for Branded Video Content?

    …. Many brands, like GE, and Samsung, are excelling at this approach, and using short-form video to entertain and inform, as well as drive traffic to other video platforms and external sites. The second approach involves collaborating with those influential Vine creators who are dominating the platform, and whose audience may be highly receptive…

    Carla Marshall/ ReelSEOin Social Content- 28 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 34 readers -
  • 11 of the Best Branded Vines & Instagram Videos for April 2015

    … totally worth reading for the comments from readers who took it just a bit too seriously. #2 Arbys: Short-form videos work really well when they are crisp, clear and use an addictive backing track. This pita promotion from Arbys borrows heavily from Pacman, including the oh-so-familiar soundtrack to a generation. #3 SamsungMobileUS: Talking of jaunty…

    Carla Marshall/ ReelSEOin Social- 26 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 34 readers -
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