Short-Form Content

  • Short-form & Long-form: Where They Fit in Your Content Strategy

    … Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have…

    Visual.lyin Social Content- 11 readers -
  • Disney LOL Offers Disney’s Social Content in 1 Place on Mobile

    … Disney launched Disney LOL, an app which allows users to access Disney’s “short-form social content” in a single place. This content includes Disney-themed GIFs, images, Vines and short videos. Once users download the app, they’re presented with one piece of content at a time in a default feed. Users can also browse content based on themes…

    AllFacebook- 14 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. On the measurement side, conversion lift measurement is helping clients see the real business results from their campaigns. Boost Mobile, a Sprint brand, showed ads to people eligible for device upgrades. Using conversion lift, it was able to attribute a 4 percent lift in in-store sales to its Facebook campaign. Finally, we’re continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
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