Short Term Content Campaign

  • Why Short-Term Content Campaigns Are Doomed to Fail

    … Long Is Long Enough? “Agencies sometimes like to think in short numbers,” says Gabe Garner, the SVP of digital development at Firstborn, a New York City-based agency. “Though, if it’s on a three- to four-month cycle, that might be a sign of budgetary issues with the brand. But, even if you don’t have the budget, a brand should have a longer [content…

    Haniya Rae/ Relevancein Content- 6 readers -
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