Short Term Content Campaign

  • Why Short-Term Content Campaigns Are Doomed to Fail

    … it comes to brands,” says Valentina Culatti, the managing director of Unit9, a hybrid production company that specializes in branded storytelling. “If you establish a long-term relationship, it’s cheaper to keep a team that knows your brand and you have a vote of confidence in.” Culatti gives the example of a Unit9 client, Italian luxury brand Loro Piana…

    Haniya Rae/ Relevancein Content- 6 readers -