• Typography Terminology: Apex to Swash and the Gadzook In Between

    …, stems and bowls. Terminal – The end of any stroke that doesn’t include a serif; includes ball terminals (circular in shape) and finials (curved or tapered in shape). Vertex – The point at the bottom of a character where two strokes meet. x-height – The height of a typical character (excluding any ascender or descenders) Janie Kliever provided the second infographic for Canva with some additional detail. Click on it to visit their article for an in-depth view of each. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -