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Spangle has launched its location-centric social app, Shout, on iOS devices, giving users the ability to “shout” pictures, questions and other content to locations near and far. Shouts can be tagged to manually chosen locations, or a user’s current location, and can be given a shout radius of as close as 25 feet, or as far as 25 miles.
… campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Mobile-First Isn’t Enough — It’s Time for A Mobile-Only Digital Strategy (AdAge…