Show Don'T Tell

  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … have a master’s in writing, or haven’t written fiction since the third grade, content marketers can still turn “marketing speak” into compelling content if you follow the rule of “Show, don’t tell” when creating your content. It takes practice, but if you follow a few basic principles, you’ll see engagement — and conversions — increase. Putting…

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