Showrooming

  • For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

    … of the door to buy it at a lower cost online — a phenomenon called the “Showrooming Effect.” Big box stores and malls that feel soullessly cookie-cutter and interchangeable don’t do enough to reward consumers who pull away from their devices and show up. In order to make shopping feel more worthwhile, stores need to evoke a sense of place, culture…

    Street Fightin Mobile- 12 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 13 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … may be driving down prices and eating into margins, but it’s too soon to sound the death knell for physical stores. They still feature strongly in the commerce landscape. Moreover, despite shoppers’ increased in-store use of smartphones, showrooming is proving to be less of a detriment to brick-and-mortar retail than once feared. A recent xAd…

    Street Fight- 6 readers -
  • 7 Tactics to Increase Your Holiday Shopping Sales

    … We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season. It’s that time of year again! The holiday shopping frenzy is about to begin…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Are You Meeting Consumer Shopping Expectations This Year?

    … When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
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