Showrooming

  • For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

    … of the door to buy it at a lower cost online — a phenomenon called the “Showrooming Effect.” Big box stores and malls that feel soullessly cookie-cutter and interchangeable don’t do enough to reward consumers who pull away from their devices and show up. In order to make shopping feel more worthwhile, stores need to evoke a sense of place, culture…

    Street Fightin Mobile- 14 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping the retail experience: Digital now influences 64% of all in-store sales Tweet This! More than half of digital advertising in retail is now mobile Tweet This! Direct publisher deals…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 16 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 10 readers -
  • 7 Tactics to Increase Your Holiday Shopping Sales

    … We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season. It’s that time of year again! The holiday shopping frenzy is about to begin…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Are You Meeting Consumer Shopping Expectations This Year?

    … synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one? SDL surveyed over 3,000 consumers in the United States, France, Germany, The Netherlands, United Kingdom, and Australia. This research looks specifically at the coming holiday season and how today’s consumers are interacting with brands…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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