• For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

    … When it comes to retail, the most important battle in the war of man-versus-machine will be decided by a single question: which are we? Are we chiefly mathematical, like some retail analysts argue, programmed to upgrade to online shopping efficiencies while driving physical stores out of business? While many onlookers think that increased…

    Street Fightin Mobile- 11 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 10 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 5 readers -
  • 7 Tactics to Increase Your Holiday Shopping Sales

    … of showroomers and provide a mobile-only offering to keep the purchase within your store! Speaking of mobile, be sure to deploy mobile-ready coupons. Texting clubs are still a great way to push discounts to your customers, start one and offer some coupons throughout the holidays. Take advantage of the shopping season and start a long-term sweepstakes for your email subscribers so they stay subscribed and active on the offer emails you’re sending out. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Are You Meeting Consumer Shopping Expectations This Year?

    … When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom…

    Douglas Karr/ Marketing Technology Blog- 3 readers -
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