• How Retailers Can Prevent Losses From Showrooming

    … experience. In fact, more than 90 percent of shoppers use smartphones while shopping. The rise of mobile devices has led to the emergence of showrooming, which is when a shopper looks at a product in a physical store but buys it online. According to a Harris poll, nearly half of shoppers—46%—showroom. As this practice gained momentum, it set off doom…

    Marketing Technology Blogin How To's- 35 readers -
  • For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

    … of the door to buy it at a lower cost online — a phenomenon called the “Showrooming Effect.” Big box stores and malls that feel soullessly cookie-cutter and interchangeable don’t do enough to reward consumers who pull away from their devices and show up. In order to make shopping feel more worthwhile, stores need to evoke a sense of place, culture…

    Street Fightin Mobile- 18 readers -
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