Showrooming

  • How Retailers Can Prevent Losses From Showrooming

    … retailers can connect with them. You can ask shoppers to scan items and gamify aspects of the in-store shopping experience. Surprise pricing, instant price offers, and dynamic offers based on that specific shopper keep shoppers excited and engaged. Furthermore, app engagement gives retailers greater insight into who their shoppers are. Imagine…

    Marketing Technology Blogin How To's- 35 readers -
  • For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

    … of the door to buy it at a lower cost online — a phenomenon called the “Showrooming Effect.” Big box stores and malls that feel soullessly cookie-cutter and interchangeable don’t do enough to reward consumers who pull away from their devices and show up. In order to make shopping feel more worthwhile, stores need to evoke a sense of place, culture…

    Street Fightin Mobile- 18 readers -