Shredded Wheat

Shredded wheat is a breakfast cereal made from whole wheat. As of January 2010, it was available in three sizes — bite sized (¾×1 in), miniature (nearly half the size of the bite-sized pieces), and original. Both smaller sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite-size cereal containing a raisin at the centre, or apricot, blueberry, raspberry or cranberry filling.In the United States, shredded wheat is most heavily advertised and marketed by Post Foods, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco.
Posts about Shredded Wheat
  • 3 Subtle Content Techniques That Make Your Offer Addictive

    … cereal brand Shredded Wheat had a long-running advertising campaign during the ’70s and ’80s that encouraged customers to eat more of the cereal than they typically would. The advertising suggested that the cereal was so nourishing, it was impossible to eat three, full-size servings (a standard bowl contained two). The company displayed…

    Amy Harrison/ Copybloggerin Content- 18 readers -
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