Sicu

An intensive care unit (ICU), also known as a critical care unit (CCU), intensive therapy unit or intensive treatment unit (ITU) is a special department of a hospital or health care facility that provides intensive care medicine.Intensive care units cater to patients with the most severe and life-threatening illnesses and injuries, which require constant, close monitoring and support from specialist equipment and medication in order to ensure normal bodily functions. They are staffed by highly trained doctors and critical care nurses who specialise in caring for seriously ill patients. Common conditions that are treated within ICUs include trauma, multiple organ failure and sepsis.
Posts about Sicu
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … to the brand. By literally developing characters out of the products, we infused personality into the brand.” “Break Happy TV” is being distributed and promoted across all of Rold Gold’s social channels, including a microsite, YouTube, Facebook, Twitter and Tumblr. The campaign is responsive, with the brand tapping into existing conversations around…

    Tanya Dua/ Digiday- 6 readers -
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