Side Door Traffic

  • Why You Need More Front Door Traffic

    …, this shifted dramatically. The “side door” became the new “front door.” Traffic came directly to articles — links indexed by Google, links shared on Facebook, Twitter, Digg, Reddit, email, etc. Importantly, users who entered through the side door compounded the metrics that media companies could monetize. Subsequently, editors have moved from deciding…

    Relevance- 12 readers -
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