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  • What You Should be Tracking to Smash Your Conversion Goals

    … and in-text links are rarely worth tracking, except in rare situations. 2. Track meaningful interaction Look for things that you’d want potential customers to do. In the case of e-commerce, it’s the Add to Cart link and the Checkout button, and some of the pages along the critical path to those. A Request a Quote form or a contact form used for lead…

    Marketing Technology Blog- 2 readers -
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